We all know the SEO drill – it’s all about keywords, variants of said keywords, key phrases, anchor text, paid links, and an overload of blogs.
But does search engine optimization really work? And most importantly, does SEO still work well enough in 2023 to win the online sales tug-of-war with your competition?
The simple answer is yes.
The slightly more complicated answer is it depends on how well you understand the nuances of SEO, considering how much the practice has evolved over the years. It also depends on whether your online content sparkles enough to incorporate SEO in a practical manner without tiring out your audience. Writing content simply for the purpose of ‘increasing your SEO count’ never works. Content needs to draw your audience in with an attention-grabbing hook, while the SEO quietly works its magic ‘in the background’ to rank your articles according to Google’s ever-changing algorithms.
So, you might be a bit overwhelmed at this point, especially if you’ve never paid much attention to search engine optimization. The perfect kick-off for your SEO campaign however is to start optimizing all the content on your website. Yes, even though it’s 2023, you still want to drive traffic to your website and the content that awaits your ideal target audience there must be just as optimized as the content that enticed them to click through to the site in the first place.
The easiest way to optimize your website content according to SEO rules, is to make use of a plugin or program that assists you in entering keywords and phrases where appropriate. These programs usually also assist with readability scores. And don’t forget to continually improve the website’s loading speed and responsiveness as these factors play a crucial role in ranking your website as well.
Next up is research. I can’t emphasize the importance of proper research enough. You must know exactly what your audience is searching for online, if you are going to add accurate keywords to your website and your articles or blogs.
And speaking of blogs, you don’t have to stick to the written form to get your SEO point across. SEO works with multiple content formats, including videos, infographics, and advertising.
SEO trend watchers say that the key factor to consider for the remainder of 2023 is ongoing keyword research as competition grows fiercer after the pandemic, as well as long-form content where you can really play around with headings that tie in with local SEO searches. Local searches in the US alone account for nearly half of all Google enquiries, which continues to bode well for SEO content.
So now that you know SEO is still all-important for business success in 2023, it is time to get started on your optimization and to reap the rewards of your SEO efforts.