Many times an entrepreneur questions how to increase the traffic of the online store, since an increase in web traffic could mean more customers and more sales for his online business. The growth of your business is very important and traffic is a crucial part of being able to achieve it.
Questions about increasing website traffic
Some requirements must be taken into account so that traffic can be increased and above all that it is sustainable for your business. Let’s look at some questions to be able to question the growth of traffic in your business:
Is this a good product?
It is important to understand that the product is good for the customer and also benefits the business.
Is there a large target market?
You have to review the market niche and the target market and if the products are viable for them as well.
Is there an addressable target market?
The addressable market is important to know which market segment your business can focus on and when there is a group of people who have similar qualities to purchase certain products that may work for your business.
Is there a low-cost way to reach this audience?
If you have the opportunity to review the best ways to reach potential customers for your business and also keep costs low, it is a very good goal to win customers.
How to increase website traffic
Below you will find a list of tips that you can follow to increase traffic in your e-commerce business, even using traditional marketing, we will be able to see with these tips: how to run paid advertising campaigns and how to participate in social networks.
Which tactic is best for your business?
To know what is the best tactic or strategy to increase traffic, you must first know the people to whom the message you want to convey is directed.
Tactic Type:
You can choose between long-term or short-term tactics, it depends on what you want. Generally long-term tactics require less maintenance and take longer to complete, however, short-term ones are faster, but require constant maintenance to make sure all is well.
Effort:
Here you have to take into account how much time, skill or experience you will need to put into the tactic to make it perform to its best.
Time to return on investment (ROI):
The time can vary, taking days, months or years to receive the return of the investment, be it time, effort or money.
Cost:
The budget you have when you start your business with the strategy you chose.
Traffic potential:
It is the amount of traffic that the store will have in total.
Run paid social media ad campaigns
You can start using paid ads on social media to increase traffic to your online store, you can use targeted campaigns to attract targeted customers. Let’s see some platforms that can help you increase traffic with paid advertising on social networks:
Facebook ads
Tactic type: Short-term
Effort: Low
Time to ROI: Days
Cost: From 1 to 5, it has 3
Traffic potential: From 1 to 5, it has 3
Facebook is one of the largest social networking platforms in the world, therefore the number of potential customers is quite large, as well as the sales opportunities. You can start using the dynamic Facebook ads, these can appear to your potential customers and those who can buy again, in this way the traffic will grow and you can make the most of it for your business.
Instagram ads
Tactic type: Short-term
Effort: Low
Time to ROI: Days
Cost:From 1 to 5, it has 2
Traffic potential: From 1 to 5, it has 3
Instagram is a platform that is quite popular, so if you decide to use Instagram ads, they can help increase traffic and sales of the website. It is important that your account is commercial, so you can take advantage of creating ads with photos, videos, carousels, reels, collections and stories.
Pinterest ads
Tactic type: Short-term
Effort: Low
Time to ROI: Days
Cost: From 1 to 5, it has 3
Traffic potential: From 1 to 5, it has 3
Many Pinterest users use the platform to find items they want to buy, so the social network is quite good for driving more traffic to your business. Decoration, crafts, renovations, among other related activities are the most common for the niche market that can be found on Pinterest.
You can use Promoted Pins, which pushes your Pins to the top of search results, generating publicity for your business and grabbing the attention of your customers.
Google ads
Tactic type: Short-term
Effort: High
Time to ROI: Days
Cost: From 1 to 5, it has 4
Traffic potential: From 1 to 5, it has 4
With Google ads it is easier to reach the potential client you need, since it uses two search engines, which are Google and YouTube, and the advertising appears directly to people who are looking for the products that your business offers and increases traffic. This way you can use three ways to add your ads, you can use search ads (SERPS), Google Display Network (PPC) and YouTube ads.
TikTok ads
Tactic type: Short-term
Effort: Medium
Time to ROI: Days
Cost: From 1 to 5, it has 3
Traffic potential: From 1 to 5, it has 4
TikTok is one of the largest platforms and one that works best for sales, although many do not believe it this way, the platform has been seen to be very effective in generating traffic and increasing sales. TikTok joined with Shopify to create TikTok Shopping, so they have a commerce platform to buy and market your products.
Engage in conversation on social media
Get friends and family to share
Tactic type: Short-term
Effort: Medium
Time to ROI: Weeks
Cost: From 1 to 5, it has 1
Traffic potential: From 1 to 5, it has 2
Many times family and friends are the first to help us start a business, the first sale you made may have been to a relative, which is very gratifying because you receive support. In the same way, family and friends can help you share your products with more people and in this way grow and have more and more traffic and generate more sales.
Proactively engage on Twitter
Tactic type: Long-term
Time to ROI: Weeks
Leverage: Medium
Cost: From 1 to 5, it has 1
Traffic potential: From 1 to 5, it has 2
The important thing in Twitter, more than getting many followers, is to find people with similar interests to the product offered in your business, for this you can find relevant users using the Followerwonk tool, start following users and thus also get followers. Another way is to upload images or videos of the products to capture the attention of the public. And finally, one of the strategies that can help the most is that you can start interacting with the users, the followers you have on your account, and thus create a connection.
Post your store to Reddit
Tactic type: Short-term
Effort: Low
Time to ROI: Weeks
Cost: From 1 to 5, it has 1
Traffic potential: From 1 to 5, it has 2
On this platform you can find forums and subforums, where people share news and content and leave comments. Reddit allows you to increase brand awareness and drive website traffic to your store as people search for specific content based on their interests.
Another way is also using the subreddits, which are a type of search tag according to the interests that the user has, you can start by creating a publication in which you add an interesting title, add the value of the products, along with a photo of them and a link to other products that are related. It’s also important to follow Reddiquette’s guide to make sure you’re following Reddit’s rules and avoid breaking them.
Drive excitement with contests and giveaways
Tactic type: Short-term
Effort: High
Time to ROI: Days
Cost: From 1 to 5, it has 3
Traffic potential: From 1 to 5, it has 4
A great way to get followers and have much more participation in social networks is with giveaways, users who want to participate can share the content, thus giving more visibility to your page and your products and you can get more customers.
Offer time-sensitive discounts
Tactic type: Short-term
Effort: High
Time to ROI: Days
Cost: From 1 to 5, it has 3
Traffic potential: From 1 to 5, it has 4
Discounts are a very good way to get more customers and increase your website traffic, especially discounts that last for a certain time, for example a single day. Also, you can use not only discounts on your products, but also other incentives, such as free shipping.