Posting successful content on social media has never been easy. Much less considering all the changes that occur day after day, and all the variables that exist regarding successful publications.
Every detail in a post can make a big difference to your results, and there are many of these details. The amount of content, the quality of the information, the format of the text, the emojis, and hashtags to name a few.
In this publication we will talk to you about these details that you must take into account when publishing on any of the social networks, to ensure that your publication is effective and helps with the positioning of your brand, product, or company.
It is the most popular social media in the world with 1.6 billion monthly active users on its platform. In this network, the quality of content is rewarded more, regardless of the number of posts you make, since Facebook bases the impressions of your content on the interactions that users have with each post.
Although the most common posts on Facebook consist of links to websites, this is the type of publication least valued by this social network. It is the videos that have the greatest weight as the content of importance in this social network, so it is this type of material that you should mostly use, always maintaining the quality of the information you share.
Images are also positively rated by Facebook.
Data of interest:
- The best days to post are on the weekends. Without leaving aside the rest of the days. Just remember that the information to be published on Saturday and Sundays, in addition to being interesting, must be fresh and easy to assimilate.
- Accompany your publications with short and descriptive text that goes straight to the point. About fifty characters will suffice.
- Use emojis in your content, without exaggerating.
- Post 3 to 10 posts per week.
- Remember that this social network content quality is more important than quantity.
- The best time to post is between 13:00 and 16:00.
Talking about Instagram is talking about a large amount of content, being a network of great value for brands, it is important to publish quality content.
In this social media images and videos are the basis of the publications. However, carousels or picture albums are also very effective in attracting audiences and require less investment compared to creating a video.
Useful advices:
- Weekends are the best days to post on Instagram.
- Accompany your publications with descriptive text. Use only the necessary text, between 50 and 150 characters is recommended.
- Make use of hashtags, it is very important to gain visibility. Use at least three that are relevant to your brand, and other related ones that act as a reinforcement or complement to the publication.
- Emojis are also effective on Instagram posts. We recommend using a maximum of three. Think about your audience and use the emoji that you think represents the emotion of the readers when viewing your publication.
- Publish at least 3 posts per week.
- Remember that in this social network the quality of the publications is more important than the quantity.
- The best time to post is between 15:00 and 16:00.
Microblogging social media is a platform that due to the speed with which content is displayed, your profile will have a greater presence if the content is published more frequently. Although it is not the main thing, do not forget to publish quality content to get more interactions.
Useful advices:
- Publish at least 5 posts per week.
- Remember that in this social network the quantity of publications is more important than the quality.
- The best time to post is between 13:00 and 15:00.
Activity in this network of professional contacts is very specific. It is a platform where content related to your company and the industry to which you dedicate stands out.
Useful advices:
- Publish and share relevant content. You must show that you are a professional and that you master the subject.
- Publish between 2 and 5 posts per week.
- Remember that in this social network the quality of the publications is more important than the quantity.
- The best time to post is between 09:00 and 17:00.
Google +
This social media does not have the amount of content that would be expected of it, so if you publish more frequently in your profile, you will get Google to improve your ranking in its search engine, translating this effort into greater visibility for you and your company.
Useful advices:
- Remember to use keywords and hashtags, these are essential elements to rank in this search engine.
- Publish between 3 and 10 posts per week.
- Remember that in this social network the quality of the publications is more important than the quantity.
- The best time to post is between 09:00 and 11:00.
It is important to mention that, although the comparison is made between the quality and the frequency with which it is published, the quality of the content should never be left aside; If you only post worthless content, your users will demean the presence of your social media and stop following you.