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How to succesfully sell on Amazon

How to sell on Amazon

Amazon is undoubtedly one of the strongest online buying and selling platforms. So it is a great option to sell your products through this website. In this publication, we will be offering you a guide on how to sell on Amazon, in case you want to start your online business.

Advantages of selling on Amazon

Aspects to consider when selling on amazon

Which Amazon account should I choose?

When it comes to selling on Amazon, we have two main Seller accounts.

  1.  Individual Seller: there is no monthly subscription fee but in exchange, it charges you a fee per item sale. Also, you can only sell less than 40 items per month.
  2.  Pro Seller: you have the monthly subscription fee of 39 Euros, you do not have the item sale fee and you can also sell more than 40 items per month.

It is clear that if you want to do a little test on Amazon, you can start with the Individual Seller account but at the moment you want to give it a greater role in the sales plan of your online store, you should go for the  Pro Seller account.

How to sell on Amazon step by step?

Now is time for you to see how you can sell on Amazon.

Choose which products to sell

Ideally, you should start with a selection of products from your online store. To make this selection, we will take several factors into account:

Create an account

This is the easiest step, it is only to go to the part of the registration of sellers. You will have to choose the type of seller account that interests you the most. If you want to start little by little, as a small test, try the individual account, and then you will always have time to switch to the Pro account. To register your account, you will have to give a series of personal, company, and payment details. and contact (phone).

Create your products

Once you have created the Amazon Seller account, you will proceed to create your first products. If they have an EAN or barcode, you can search them directly on Amazon and see if that product is already registered. When you have found the product, you can select it and finish filling in the missing data. This modality is faster since someone has previously created the product and assigned it to the appropriate category and subcategory. To get to this option, you have to click on the top menu “Inventory” and then “Add a product”.

The opposite case can happen, that you look for the product and you cannot find it. In this case, you will have to create it from zero. It does not take long but it is an essential step.

If you have several products that you need to upload at the same time, you can use the inventory files, which allow you to do a simultaneous import of several products.

Can I sell handmade items on Amazon? This question is quite interesting. The answer is that to sell your products on Amazon as well as on Google Shopping, you need to have an EAN or barcode. If they do not have it, some companies are dedicated to this.

Optimize the images of your products

Upload several quality images of your products, made by a professional and that is made from different angles to show how the product really is to the user.

This will make you sell more since the image is what attracts the most attention in a product file and you will also avoid returns. We always recommend you to use quality photos because one of the things that Amazon allows is to zoom on the product images, if the image is of low quality, this will not be possible.

Use SEO in the following elements

Titles: when writing your titles, keep in mind that all the keywords of the title are indexed in Amazon, but you must be careful and avoid exceeding 200 characters in this section or you will not have visibility.

Attributes: they are the data that is placed under the product title, they are listed and it is an element of something of importance to position and to help the user to decide.

Meta keywords: Amazon uses meta keywords that you can add to help reach users to your products.

Descriptions: you will use them to give additional useful information to the user and also to add derived keywords that you have not been able to add in the title.

Sales results: this variable is not manipulable from the start, it is that if your product has positive reviews, sell and people interact with it, you will get it to rank better. Like Google, Amazon is interested in better positioning the sellers that give better results.

Choose the shipping method

You have two options, do it yourself or have Amazon do it.

FBA or Fulfillment by Amazon. That is, Amazon is responsible for making shipments, it has these characteristics:

Keep in mind that if you are going to use the FBA option, you will have to go into inventory, select the products, and go to the replenish inventory option. Later you will have to select how many product units you are going to send, print some labels and be in charge of sending that shipment to Amazon warehouses so that they can manage it.

FBM or Fulfillment by Merchant:

Receive your payment from Amazon

One of the advantages of selling on Amazon is that you will not need to have a payment gateway. Amazon receives the user’s money and later transfers it to you.

Every 15 days Amazon will pay you the money you have accumulated. Please note that in case of user problems or disputes, Amazon may withhold those payments. This is something important when considering accounting. Unlike in your e-commerce where the fastest money arrives, these 15 days can be important.

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