Site icon Syrus

Improve your website performance by using Google Analytics

Google account

Improve your website performance by using Google Analytics to learn where your website visitors come from, what they visit, how long they spend on the site and other important details. This article is a simple guide to help you get started with this application and take advantage of it to increase your website traffic.

Why should you use Google Analytics?

You’ve probably heard someone talking about website traffic tracking and there are actually a lot of different traffic analysis tools available online, but Google Analytics is one of the best and it’s free!

Later on we will talk in detail about all the features of this application, but for now, you should know that it is one of the most preferred by users. Superficially, Analytics is able to see how many visitors are on your site at any given time, whether they are using a desktop computer or a mobile device, their demographic details, which pages of the website receive the most visits and much more.

What is it exactly?

It is a free web analytics service offered by Google with which the owners of cyber pages can obtain detailed information about the behavior of users who frequent their site, their demographics, how much they are selling, what other sites send them traffic, among others.

Moreover, it has the ability to collect the data in real time by dividing it into different areas so that it can be presented in a dashboard full of charts and pie charts for easy viewing. Now, these are some of the areas that Google Analytics tracks:

Google Analytics or Google Analytics 360?

The analytics platform has many products in general. However, Google Analytics 360, formerly known as Google Analytics Premium is an application designed for enterprise-level businesses, so it has a monthly fee. If we compare Analytics services with Analytics 360 we will find:

Integration with third-party marketing solutions such as Salesforce and Google BigQuery.

However, if you’re just starting out with your business so far and don’t have a lot of website traffic, you’ll only need the free version of Google Analytics.

7 steps to get started with Google Analytics 

1. Sign up for Google Analytics

The first thing you should do is go to the official Google Analytics website and click on the Get Started for Free button. There you will have to log in to your Google account don’t you have one? No problem, you can create your account from there, just make sure you choose whether you are creating it for personal use or to manage your business (this depends on your Analytics needs).

2. Configure the account properties and report views.

Although it is a bit confusing, the account properties are for the users of your account, meaning that if you have a team to manage your business, you must add several accounts to manage your Google Analytics property. Regarding the views, it refers to what you want to analyze, whether it is a Google advertising property for the site or even a subdomain of the site.

So, to configure these features, go to the Administrator section at the bottom left of the control panel, find the first section under Accounts and click on Create account and there add your account name, the site name and the corresponding URL.

You will also find other fields to select (industry you belong to, time zone, among others) but it is best to keep them as they are, so that you can take full advantage of Analytics services. Once you have finished the form, click on Get Tracking ID. Then, you will see a Google Terms of Service window that you must read and accept to get your tracking ID. You should copy this code into a text file and save it for the future. To add views, locate the third column in the Administration screen and click on Create view, there you will have to fill out a short form with the name of your view, no matter if it is a subdomain or a subdirectory.

Finally, go back to the View Settings section and fill in the URL for that view if it is different from your main account property settings.

3. Add the Google Analytics tracking code to your website

Remember the tracking ID you copied and saved? Well, copy it again and add it to your site’s code, this should usually be pasted before the final HTML header tag (which looks like this: </head>). Don’t worry, this tag is easy to find, so you won’t get confused with the rest of the code.

4. Grant permissions and take care of user management

Grant permissions and take care of user management.

To add your team to Google Analytics, go back to the Administration screen and in the Accounts section, add a person by going to the User Management section. There you will need to enter their email address (a Google account, specifically) to grant them full or limited access to your Analytics account.

5. Link your Google Ads account to your Google Analytics account

Why should you have a Google Ads account to help increase website traffic? Well, this will give you the opportunity to display an ad on your site in a more prominent place with keywords that people may be searching for. 

It doesn’t matter if you are not ready to have an ad, but keep in mind that at some point you will want to implement it to really get more traffic, so why not start now? Also, here’s a short list of other benefits of linking your Google Ads to Google Analytics:

If you’ve made up your mind, let’s see how you can integrate Google services to improve performance. First, locate the Analytics Administration panel and go to the second column to link your Google Ads. If you already have a Google Ads account, you can continue. Once you have Ads set up, you will need to select the campaigns you want to associate with Analytics and activate the link for the properties you want to collect data from Google Ads.

6. Identify the actions you want users to take on your site

If we are going to talk about website management, you must understand that it is not all about tracking views and visitors. In fact, it’s important that you have a plan of action to carry out all the goals that led you to create your site whether your visitors buy something, share your content, fill out lead forms, download an ebook, sign up for an account, or sign up for your newsletter. These are all your goals and in Google Analytics you can track them depending on the type of goal you are looking for (URL, time, pages/screens or events).

How do I set a goal in Analytics?

7. Download the app to get information at all times

If you are a small business owner on the go, it is essential that you have this app on your phone, so you can keep an overview from anywhere. It’s very simple, just download the app like any other from Google Play and grant the necessary permissions so that it can display relevant notifications and other data on your phone. 

At first glance, it seems that the mobile version is very simple. However, it includes most of what you can see in its desktop version. In addition, it is fully customizable, so you can choose the content you want to see. Since we’re on the same page with Google Analytics, we can dig a little deeper and learn how to get the best out of it.

Configure Analytics with WordPress

If the whole process with the codes seems too long for you, here’s a slightly simpler option where you can set up Google Analytics with WordPress in case you have an active account.

So how do I use Analytics to increase traffic to my website?

First of all it is important to understand why people visit your site, because regardless of the search engine they come from, it means that at some point they were interested in what your website had to offer.

Well, the key to keeping Google’s attention is to stay constantly updated. This does not mean that you should do it every day, but you should try to do it as often as possible, because if you stop introducing new content in Google Analytics, traffic will probably decrease. Similarly, if you want to know precisely why users are choosing to visit your site, you need to stop to analyze a basic page report in Google Analytics.

At the primary level, the reports can give you very good data about why people notice your page. What’s more, there you can observe the following:

Improve your site’s SEO to appear higher in Google searches

Then, it’s time to step up and install Google Analytics and learn more about what it has to offer to help you improve the experience for your site visitors and increase traffic.

Exit mobile version