Interview with Claudio Stefanini, CEO of Letzfair, the platform that helps event organizers improve the quality of their event and increase the satisfaction of all participants before, during and after the event.
Letzfair is a platform dedicated to event planners of any product sector, that aims to improve the exhibition experience both for those who organize and for those who participate. An event for a company can be an important business card, in fact it allows you to meet your target audience, be known and create interest. For this reason it is equally important that events are perfect and that transmit a positive experience in those who participate.
Letzfair was born with this aim: to facilitate organizers to create effective and memorable initiatives to contribute to the growth of business. The platform offers various services and features for the organization of physical, virtual and hybrid events.
The main functions of Letzfair
Registration and Ticketing
- Interactive registration of users and purchase of tickets for different services.
E-commerce
- Buy premium exhibitors-services, purchase and sale of products etc
Interactive programs
- A totally filterable and customizable program for your interests/ commitments
Integrated Agendas
- Appointments management and free slot
Live Streaming Multi room
- Live streaming to manage interventions of the speakers.
Video conferencing
- Streaming, webinars and video-meetings
Matchmaking
- A powerful Artificial Intelligence that shows each user the most interesting exhibitors, participants and speech for him
Exhibitor Sponsors
- Digital stands and specific services for your sponsors/exhibitors
Networking
- Networking with the most interested users thanks to a filter process that brings together users depending on their interests and the I.A.
Chat and Video Call
- Chat and Video Call 1-to-1
Polls
- Interact with participants with 100% customizable polls
Push Notifications
- Send Push Notifications to all your audience or to specific individuals
Report, data
Gamification
- Activities to increase participation and satisfaction of participants/sponsors
Registration and Follow Up
- Registration of events to allow users to see it also on delay and to do follow-up
We have the pleasure today to host Claudio Stefanini, CEO of Letzfair, find his interview below!
Hi Claudio, nice to meet you and thank you for your time. Letzfair, a name that represents a whole program: tell us about it?
We chose the name Letzfair because we wanted something fresh and international. Letzfair literally means “make fair” and we loved the idea of a name that would remind us of a moment of aggregation and that represents the desire to be together and do business.
How did Letzfair’s idea come about?
The idea was born at the “SMM” in Hamburg in 2016, the most important trade fair in the nautical sector. After the umpteenth participation in a fair without having at my disposal a platform or an app that would allow me to make the short but very expensive business trip, effective and efficient. I got the idea of creating Letzfair.
How long did it take to shape the project?
About two years. I kept working and, in my free time, I started to study the feasibility of my idea. It was a long job, but it was very engaging and exciting.
In this particular historical context, the field of Events has changed a lot. How did you deal with this situation?
Innovating and studying new solutions for new problems that organizers had to face. Fortunately our platform already provided many of the solutions that have become urgent but we still had to do a great job of study and redesign!
Who is your target user? And how would you judge the response you are getting from the target user?
Our target user are event managers of big trade fairs or congresses. Our solution was created to increase the satisfaction of participants during these events along with the proceeds that the organizers gain from the events themselves. We give a lot of value to all participants, regardless of the size of the event, but the bigger the event, the more they make during the year and the higher is the value our solution can offer. The response is excellent, our solution loves it a lot for the completeness of the features and especially for all the possibilities of customization and integration with the computer systems already in use by our customers.
Did you use crowdfunding campaigns to launch the project? What do you think about crowdfunding in general?
No, we explored this possibility but we soon realized that, for a business and for a reality like ours, crowdfunding campaigns would not bring us great results. I think that for many types of business models are a very interesting tool, especially if well thought.
Two classic final questions: Projects you are most attached to? Projects for the future?
Projects carried out of which we are most definitely loyal are the World Congress of Cardiology held in Paris in 2019 and the latest, the Digital Innovation Days 2021 and the collaboration as official suppliers of Veronafiere Spa for Vinitaly and SOL&Agrifood.
For the future instead…. grow! Our mission is to support exhibiting companies, which in Italy are about 200 thousand, to increase the results obtained by participating in trade fairs and conferences. 50% of all Italian exports are generated by participation in fairs and congresses and at the same time supporting exhibitors to increase their business at the fair ,we will help the entire Italian economy.
During the journey to reach our mission we are sure that we can take away enormous satisfaction in the professional, economic and especially human sector.
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