Microsoft has announced the launch of a new AI generative ad creation tool called Retail Media Creative Studio. This creative management solution enables retailers and advertisers to generate banner ads with ease, thereby improving engagement, performance, and ultimately ad revenue.
By using easy-to-use AI tools, retailers can support a wide range of advertisers, especially smaller ones who may not be able to run effective banner campaigns, thus taking full advantage of the growth potential of banner ads in retail media programs.
Conversational AI-based ad creation
The new Creative Studio will enable users to create completely new ads in new formats using conversational AI prompts. Microsoft says the tool can generate ads based only on a product URL. Users will then be able to further customize the creative for different channels. AI-generated ads will automatically align with each retailer’s style guide, also allowing ads to be further customized through additional prompts. It will be possible to update and emphasize selected words and phrases, crop and clean up backgrounds, basically it will be possible to change all ad elements based on text prompts.
Optimizing ads for different platforms
This tool could be very useful for creating ad campaigns andoptimizing ads for distribution on different platforms. It adds one more element to Microsoft’s ever-expanding ad creation suite. The company is rapidly transforming into an AI-driven company, with generative AI integrated into all of its tools. As interest in AI increases, this choice seems to be a good bet for Microsoft. The Bing search engine is getting more and more attention, and the other AI-based elements, supported by the partnership with OpenAI, are helping to increase Microsoft’s value at record levels.
The future of AI-generated ads.
This tool represents just one of many developments Microsoft is making in the field of AI-generated ads. As these tools continue to improve, it is evident how Microsoft will continue to lead the adoption of AI elements in advertising.Artificial intelligence is revolutionizing the advertising industry, enabling marketers to create more effective and personalized ads. With solutions such as Retail Media Creative Studio, retailers can leverage the full potential of banner ads and achieve their marketing goals.