Apple today launched a new version of theApple TV app designed to enhance the viewing experience for its users. This redesigned version offers an intuitive interface that allows users to easily navigate and watch Apple’s original series and movies, as well as live sporting events, movies, and more. In this article we will explore the app’s new features and how they improve the viewing experience for users.
Simplified navigation
The new Apple TV app interface features a sidebar that allows users to quickly navigate within the app. This sidebar provides easy access to different sections of the app, including Apple TV+, which houses Apple’s original series and movies, MLS Season Pass for soccer fans, the Store where users can buy and rent popular movies, and links to apps and channels already on the user’s device, such as Disney+, Paramount+, and Max.
According to statements by Eddy Cue, Apple’s senior vice president of services, “The redesigned Apple TV app makes it easier than ever for users to watch their favorite shows, movies and sports through an intuitive interface that puts content frontand center.With so much to watch, our goal is to ensure that users always have their favorites at their fingertips.”
A unified guide to all favorite content
The new navigation within theApple TV app introduces a section called “Home,” a unified guide to all users’ favorite shows, movies, and sporting events. Within Home, the “Channels and Apps” section allows users to browse in detail the channels to which they subscribe or related apps. Collections, including “New Shows and Movies,” “Ratings,” “Trends,” and “For You,” highlight the best recommendations for users, offering them new, popular, and personalized shows and movies.
Personalized profiles for a better experience
The new navigation sidebar also introduces profiles, which allow users to quickly switch between users on devices in the living room. This allows for better customization of recommendations and the list of content in “Coming Soon” within the app.
Unification of movies and TV shows
The “Store” tab in the app has been updated to unify movies and TV shows into a single offering so that users can more easily access everything available for purchase or rental. In addition, a new section called “Add Channels and Apps” has been added where users can explore popular streaming services.
Starting today, the iTunes Store app on iPhone and iPad, as well as the iTunes Movies and iTunes TV Shows apps on Apple TV 4K and Apple TV HD, will redirect users to the Apple TV app, where they can find their existing purchases and watch all their favorite shows and movies in one place.