Every day technology advances very fast, so it is very common that many people prefer to pay online rather than have physical money. Although it may be easier, you may encounter some difficulties because the page may be broken, the Internet may not work, or it may even be stolen. The payment process is an important part of your sales. If it becomes a litany every time a customer wants to make a purchase, it is to make transactions as easy as possible for customers and avoid unnecessary disagreements. In this post, therefore, we will discuss the parts of your online payment process that will enable you to offer your customers a better buying experience.
In addition, these browsers positively rate secure websites in the results pages (e.g., Google SERPs) to encourage website owners to secure the connections between the web server and the browser. This is the best way to ensure that end-user data is not intercepted by cybercriminals who might misuse it.
Tips for your online shopping
Payment and delivery
The payment information and confirmation section is where you want customers to stay. This position requires the elimination of all possible distractions to complete the payment process. In this payment and delivery section, it is recommended that the page be clear. Make sure that only necessary links are included in the confirmation and that it contains information about the product being purchased, such as description and information, return and exchange policy, security policy, etc.
In this example, you can see that the page contains only the information needed to place an order online, since there is only a small link that refers to the catalog. More importantly, on the entire page you only see what is necessary to complete the purchase, after eliminating distractions that might change the customer’s mind.
It is important to always look for opinions or reviews on the products or services you wish to purchase, so as to make the perspective positive or negative. The form should be as clean and concise as possible. Make sure that, like the rest of your online store page, it is optimized for use. Above all, make sure that the information requested is only what is needed to complete the request. There is nothing more annoying than an endless form. First of all, if the customer sees a form full of questions at first glance, he or she will be disappointed and will most likely decide to abandon the purchase.
Pay attention to the URL of a website
Fraudulent websites exist that look real. Whether making online payments or entering billing or shipping information, the URL must include a secure connection https:// or another verified connection method, such as SSL. In the payment process, the customer must be able to navigate, view and edit each step, but most importantly without losing the information already entered. This means that if the customer has already added the address and the next step is to add the payment information, they can go back at any time to verify the first information entered.
The customer should not forget the information about the contents of the shopping cart, here you can make a breakdown of what you intend to pay. The price, quantity or production size, shipping charges, payments or discounts, and, of course, the total price to be paid. Remember that trust is an important part of shopping, but its importance increases when paying online; don’t hide costs and avoid surprises.
The form should be as clean and concise as possible. Make sure that, like the rest of your online store page, it is optimized for use. Above all, make sure that the information requested is only what is needed to complete the request. There is nothing more annoying than an endless form. First of all, if the customer sees a form full of questions at first glance, he or she will be disappointed and most likely decide to abandon the purchase.
Registrations to your store
Registrations help to increase sales and customer loyalty. This is because a person who decides to register in your store does so because he or she intends to buy from you again. However, it is also fair to allow the person to purchase without having an account so that he or she makes the purchase more quickly and, eventually, you can offer the opportunity to request one.
In addition to legal documents, check whether the site has contact information and what the customer service methods are. A contact form, an online chat, a business e-mail address, customer service hours, etc. These are aspects to evaluate very positively in e-commerce. This way you can know whether or not the company makes it easy to contact you in case of mishaps with payment or order shipment.
Which banks are supported?
The following is a list of all the banks that are compatible with Google Pay. Keep in mind that this is an ever-changing list, so if your bank does not yet appear, it may do so in the coming months:
- American Express
- Sodexo (Restaurant Pass Card, Transport Pass, Business Pass)
- Correos Prepaid Card
- Edenred (Ticket Restaurant)
- Pichincha Bank
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