SEO, an acronym for Search Engine Optimization, is a set of technical and semantic rules that help your website rank higher on search engines. Organically placing on a search engine, such as Google, means increasing the chances of being found by users in search of something, and beating our competitors to it. Ranking first on Google, therefore, means increased website traffic and a larger customer-base. But how does SEO work? How can you improve your website’s positioning? Let’s find out.
How to improve your website’s SEO
In order to improve your website’s SEO, you’ll need to carefully analyze all the aspects involved with positioning, first:
- website speed and tidiness (onsite SEO)
- content (onpage SEO)
- backlinks (offsite SEO)
SEO is in fact divided into 3 main areas that necessarily need the same amount of attention and care, making the website perform better on the search engine. Basically, you can’t only rely on well-written content to place first on Google. To achieve that, you must also be mindful of your website’s technical side (speed, well-written code, official certification, etc…) and authority. If you want to find out more about this last concept, read the paragraph below!
Backlinks and Site Audit: here’s what they are
The authority of your website is essentially the ‘image’ of itself it portrays to a search engine. The more positive your site’s image is, the more the search engine will award it by pushing it up to a higher position. But how do you get a ‘good image’? Through what is commonly known as a ‘Backlink’. A backlink is basically an ‘incoming link’ that redirects the user to your website from another site. To put it simply, think about what happens in the social media and influencer world. When an influencer promotes a product, we tend to think of it as ‘noteworthy’, only because of the influencer’s authority.
Backlinks work very similarly when it comes to search engines: the more authoritative websites ‘cite’ your site, the more Google will deem it ‘noteworthy’. A website’s authority is determined by a standard score, and a higher score means more chances of seeing your website rank higher and higher on a search engine. How do we get to know this score? Through the so-called Site Audit. Employing Site Audit involves analyzing your site on a deeper level, and this task is necessarily carried out by tools and software capable of calculating every component through an algorithm. A tool for optimally performing an online Site Audit is SiteChecker, for instance.
How to measure your website’s ranking on Google
In the previous paragraph we mentioned ‘score’. Colloquially speaking, this is also known as ‘ranking’. How do you measure your website’s ranking? SiteChecker is undoubtedly the best online tool for doing just that. Indeed, you can measure your website’s ranking with SiteChecker, it’s easy, fast and effective. You’ll only need to add your site to the platform to obtain a detailed SEO report with customized control over all the site’s areas. Knowing where to start from – when it comes to SEO – is the only certain way to improve: you won’t know how to operate, if you don’t know what to operate on!
How to install SiteChecker
Signing into SiteChecker is super easy. You can log in via Facebook, Google account or your email. No need to download any software on your computer, the tool is in fact 100% online. SiteChecker offers users a 7-day free trial, so you’ll be able to benefit from this powerful tool without paying a thing. Start improving your website’s performance right now! Try out this tool, and don’t hesitate to contact us if you need more info.