Ikea AI Assistant revolutionizes interior design’interior design

Ikea is one of the most well-known brands in the furniture and interior decoration industry. Over the years, Ikea has proven to be one of the most innovative companies in the industry, introducing smart products for the home and offering virtual design features through the Ikea Kreativ app. Recently, Ikea launched an artificial intelligence-based virtual assistant called Ikea AI Assistant.

The introduction of Ikea AI Assistant

TheIkea AI Assistant was created to simplify the shopping and interior design experience for Ikea customers. The AI Assistant was developed using GPT technology. This technology enables the assistant to understand customer requests and provide information and inspiration in an automated way.

According to Francesco Marzoni, chief data and analytics officer at Ingka Group, Ikea’s largest franchise, theAI assistant is part of a series of experiments the company is conducting to participate in the evolution of and shape its business strategy.

The features of the Ikea AI Assistant

Searching for furniture ideas

One of the main functionalities of theIkea AI Assistant is to provide furniture ideas for different rooms in the home. Users can ask the AI Assistant to suggest ideas for the limited space of a living room or bedroom. However, the effectiveness of this feature seems to be limited. According to some users who have tried the AI assistant, the Ikea GPT, instead of providing specific ideas, directs users to Ikea’s website, where they can browse articles and photos for inspiration.

Viewing products in a room

Another interesting feature of theIkea AI Assistant is the ability to display Ikea products within a virtual room. Users can ask the AI Assistant to show how a particular piece of Ikea furniture fits within their space. The assistant uses an image generator called DALL-E 3 to create virtual images of how the furniture appears within the desired environment. This feature can be useful for users who want to get an idea of how a specific piece of furniture would fit into their space before purchasing it.

Searching for Specific Products

TheIkea AI Assistant can also be used to search for specific products within Ikea’s catalog. Users can ask the AI Assistant to show a list of garbage cans or check the availability of a specific piece of furniture at an Ikea store. However, some users have reported communication problems with the AI assistant. In some cases, the assistant was unable to provide accurate answers or directed users to Ikea’s website for more information.

The effectiveness of the Ikea AI Assistant

After reviewing user opinions and experiences with theIkea AI Assistant, it appears that the effectiveness of the AI Assistant is still limited. Many users have reported that theAI Assistant constantly directs users to Ikea’s website, making its presence as a virtual assistant less useful and efficient.

However, there are some situations in which the Ikea AI Assistant could be useful. For example, during a visit to the Ikea store, users could use the AI Assistant to obtain specific information about the products they encounter, thus avoiding searching for available staff in the store.