X revolutionizes visibility: your posts fixed now to all followers

March 7, 2024
In recent years, social media platforms have introduced several features to help users reach a wider audience and maximize the exposure of their content. One such feature is “fixed posts,” which allow users to keep a post at the top of their profile for a set period of time.
Recently, X, a leading social media platform, announced an important new feature regarding fixed posts. According to theannouncement by Elon Musk, owner of X, all fixated posts will be viewed by all of the user’s followers in the app. This new feature gives users the ability to maximize the reach of their posts and communicate more effectively with their audience.
Fixated posts and X’s new announcement
Fixed posts are a popular feature for X users. This option allows users to keep a specific post at the top of their profile for a set period of time. Initially, fixated posts were only visible to users who visited the user’s profile directly, but thanks to X’s new announcement, all of the user’s followers will be able to see fixated posts in their feed as well.
According to Elon Musk, this new feature will be limited to one fixed post every 48 hours. This means that users will not be able to take advantage of this amplification for every one of their updates, but only for an important post that they want all followers to see. This limitation was introduced to avoid over-saturation of the main feed with fixed posts.
X ‘s announcement also raised some questions regarding the platform’s algorithm. Indeed, many users complain that their posts are not being viewed even by followers who have explicitly chosen to follow their account. Algorithmic amplification of content may in fact cause only the most interesting updates to be shown to users in order to maximize interaction.
Benefits and critical issues of posts fixed for X and users
The introduction of posts fixed to all followers could result in several benefits for X and the users themselves. On the one hand, this feature offers users a simple and direct way to have an important message displayed to all their followers. This can be especially useful for corporate accounts or influencers who want to promote a relevant product, event, or information.
On the other hand, the introduction of posts fixed to all followers could pose some risks to X. If too many users decided to fix a post on the same day, the platform would have to ensure that all followers of each of these profiles see all those posts. This could create too much competition for space in the main feed, risking saturating it and reducing the effectiveness of content selection algorithms.
In addition, this change could bring up a problem with the quality of content. Currently, X is only able to show users the posts that its algorithm recommends as most interesting. With the introduction of posts set to all followers, X will lose this selection ability and will also show posts that may not be particularly relevant or interesting to users.
Finally, there is the risk of a possible negative reaction from content creators. Some may complain if the reach of their posts set does not match the number of followers they have. This could prompt X to revise or revoke the introduction of this feature to avoid controversy and dissatisfaction among users.
How to make the most of fixed posts on X
Despite the possible critical issues, fixed posts still represent a great opportunity for X users. Here are some tips on how to make the most of this feature:
- Choose the right post: Carefully consider what post you want all your followers to see. Make sure it is relevant content of general interest to your audience.
- Take advantage of the 48-hour limit: Since you can only schedule one post every 48 hours, be sure to make the most of this time period. Carefully plan which posts to fix to maximize the impact and reach of your content.
- Monitor engagement metrics: After fixing a post, carefully monitor engagement metrics to assess the effectiveness of your content. This will allow you to understand what types of posts work best with your audience and adjust your content strategy accordingly.
- Create quality content: To maximize the effectiveness of your posts set, be sure to create high-quality content that is relevant to your audience. Provide useful information, share personal experiences, or offer solutions to common problems in your industry.
- Take advantage of X’s other features: In addition to fixed posts, explore the other features offered by X to promote your content. For example, you can use hashtags, stories, or live feeds to reach a wider audience and increase interaction with your followers.