Epson ending global sales of laser printers
December 8, 2022
Epson, a worldwide innovation organization, has reported that it will never again offer laser printers overall because of the innovation’s restricted ability to make critical progressions in supportability.
The company now focuses solely on inkjet printing
The inkjet, according to Mukesh Bector, Epson’s regional head for East and West Africa, has a greater potential to significantly enhance sustainability.
He added that as organizations continue to reinvent themselves, anticipating and meeting unmet social and environmental needs has become a collective priority.
According to senior vice president Rob Clark of Epson EMEA, the company’s decision to leave the laser market was inevitable.
He reiterates that laser printers do not fall into this category because they use more energy and use more consumable parts than business inkjets. He also states that the company is committed to sustainable innovation and action.
It is anticipated that the market for business inkjets will grow, to the detriment of laser.
Eighty-eight percent of decision-makers now consider energy consumption and waste to be important when choosing new printing devices, according to IDC research.
“We have responded by implementing changes to improve the value and sustainability of our printers, reduce the impact of our products by approximately fifty percent across their life cycles, and extend their service life,” Bector stated.
Epson, a global technology company, has announced that it will no longer sell laser printers worldwide due to the technology’s limited capacity to make significant advancements in sustainability.
Inkjet printing has now become the company’s sole focus
Mukesh Bector, Epson’s regional head for East and West Africa, claims that the inkjet has a greater potential to significantly improve sustainability.
He added that anticipating and meeting unmet social and environmental needs has become a collective priority as organizations continue to reinvent themselves.
Rob Clark, Epson EMEA’s senior vice president, stated that the company’s decision to exit the laser market was inevitable.
He states that the company is committed to sustainable innovation and action and reiterates that laser printers do not fall into that category because they use more consumable parts and use more energy than business inkjets.
The market for business inkjets is expected to expand to the disadvantage of the laser
According to IDC research, energy consumption and waste (88% of decision makers) now consider these factors to be important when selecting new printing devices.
Bector stated, “We have responded by implementing changes to improve the value and sustainability of our printers, reduce the impact of our products by approximately 50% across their life cycles, and extend their service life.”
With a previously announced 100-billion-yen investment spread out over ten years, Epson has reaffirmed its significant commitment to Heat-Free inkjet technology and sustainable technology development. Additionally, the launch of Epson’s new line of business inkjet multi-function printers (MFPs) and the company’s announcement that it will cease selling and distributing laser printer hardware by 2026 in its last remaining Asian and European markets coincide with this move. The company uses the greater potential of inkjet to make significant advancements in sustainability to explain these decisions. After it stops selling laser printer hardware, Epson will continue to support customers by providing repair parts and consumables.
“We’ve long been committed to sustainable inkjet technology and have now decided to phase out sales of laser printer hardware,” stated Koichi Kubota, general administrative manager of Epson’s Sales & Marketing Division. We are completely committed to sustainable innovation and action as a company, and inkjets simply use less energy and have fewer parts that need to be replaced. Epson’s Heat-Free inkjet technology uses mechanical energy to fire ink onto a page, whereas laser printers work by heating and fusing toner to a page.