Google revolutionizes the way we plan vacations: artificial intelligence to create travel itineraries

Google has announced a series of updates that will revolutionize the travel planning process and offer more information about purchase intentions in the tourism industry. Prominent among these updates is the introduction ofartificial intelligence (AI) to create personalized travel itineraries.

Google’s search engine update

Google has released an update to its search engine that allows users to create travel itineraries and ideas for their trips using AI. Currently available only in English in the United States for users enrolled in Search Labs, Google’s experimental program that allows users to test new search features, this tool relies on information from various websites, reviews, and photos provided by users to create customized itineraries.

When a user asks something like “plan a three-day history-focused trip to Philadelphia,” the system will provide a sample itinerary that includes tourist attractions, restaurants, and flight and lodging options, broken down by time of day. The itinerary can be exported to Gmail, Docs or Maps for reference at any time.

Note that currently itineraries created through this feature do not allow you to purchase services or experiences directly from the platform. However, this new feature is an interesting development in the way Google is experimenting with the use of AI, opening up new possibilities for the tourism industry.

The role of AI in the travel industry

The use of artificial intelligence in the travel industry is a growing trend. Startups such as Mindtrip and Layla are already offering AI-based virtual assistants to help users with their travel planning. However, Google is showing that it wants to compete with these startups while also collecting data on purchase intentions in the travel industry and better understanding what services its users might require.

The company is also working to make it easier to discover listings of recommendations on Google Maps in some cities in the United States and Canada. Now, when you search for a city on Maps, you will get lists of recommendations of places to visit from sources such as The Infatuation and other users. In addition, Google is introducing new tools to customize lists created by users, allowing them to better organize their travel plans or share favorite places with friends and family.

Conclusions

Google is making significant strides in the field of travel planning through the use of artificial intelligence. The search engine update that allows users to create customized itineraries represents an exciting opportunity for users looking for new ideas for their vacations. At the same time, Google is accumulating valuable data on purchase intentions in the tourism industry and opening up new perspectives for the future of AI in travel services.

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