How can Amazon FBA help you scale your business?
Amazon FBA can be an excellent alternative if you are dedicated to Internet sales, and want to scale your business to the maximum. Regardless of whether you are entering the business or if they have already been in it for some years, making use of Amazon FBA and its full potential, can take your venture in another direction.
What is Amazon FBA?
Amazon FBA consists of a program that allows anyone to sell their products through the platform of the renowned multinational, very easily. Amazon FBA stands for Fulfillment by Amazon.
One of the main attractions of this program is the simplicity of its operation, as well as its scope. Anyone who wants to make use of this, just follow a few simple steps and start their sales business.
How does Amazon FBA work?
As we just mentioned, this program works simply:
- The first thing you should do is create your seller account on Amazon.
- You list your products on the “Seller central” platform.
- Once this is done, you must validate that all your products are ready for delivery to customers, and for transfer to Amazon warehouses.
- Create a delivery schedule for your products to Amazon warehouses. You must track your inventory, confirm receipt of the products by Amazon, and validate that they are enabled for sale.
- From the warehouses of the multinational, the experts will be in charge of making the shipments to the buyers.
- For everyone’s peace of mind, the platform provides support to its customers with respect to all the products sold through its website. The Amazon team handles claims, refunds and returns, 24 hours a day, 365 days a year.
How can Amazon FBA help you scale your business?
Thanks to the image created by the sales giant and all the facilities that its Amazon FBA program offers you, there are several ways in which you can expand your business by being part of this program.
Increase in your sales
There are more than 300 million people who buy constantly on the Amazon platform. This means that the website receives on average hundreds of millions of visitors per month, who come to the platform with an obvious intention to make a purchase.
This is due in the first place, to the trust that the sales tool has earned over the years, and what keeps it as the premier online sales site.
With this in mind, when you sell through Amazon FBA you also project the trust and credibility that the platform has created in front of its customers.
If you decide to sell on your own without the support of Amazon, it is very likely that your business will not grow at the same speed. Well, you would have to work to gain the trust of users, in addition to showing them that your products are of quality. In other words, you would have to start from scratch.
You do not need to invest in a virtual store
To sell your products through the Internet, you must have a virtual store. And for this you must invest a little money and your time. Additionally, once you have it ready, you should work a little more to make it known to your audience and make an effort in terms of SEO so that it gains visibility in the web world.
With Amazon FBA you can forget about these aspects, since everything is included in the package. Not only do they offer you the best sales platform for you to offer your merchandise, they also facilitate the visibility and brand projection that your business requires. It is an excellent alternative to publicize your company or brand.
Another great advantage of Amazon FBA is that it reaches the whole world. Every city, state, region or country in the world has access to Amazon, so your products can be seen and purchased internationally.
You also have the possibility to define the scope of your business, indicating if you only want to sell in a certain region or area. In this way you can save the logistics, operational process and the details of the payment systems, since Amazon takes care of it.
If you’re just starting out in the sales business and don’t have much experience, don’t worry. Selling on Amazon FBA does not require a lot of knowledge or a long list of requirements.
So you can give your business a boost whenever you want.
Anyone can go through the process to become an Amazon seller, so you can start selling almost immediately.
Amazon experts take over the management
This is one of the most attractive benefits of Amazon. And it is that the company puts at your disposal all its expert staff, to carry out the storage, administration and delivery of the products.
With this team of experts taking care of these processes, you can focus your mind and effort on other aspects of your business. In this way you can improve or strengthen other areas of your company.
Strengthen and position your brand
By being part of Amazon FBA you will be able to offer for sale your brand products.
So you will be helping to scale your business through profits, and you will also be promoting and making your brand known. Amazon is the ideal platform to carry out marketing work and to project your business.
Prime products, the most attractive
Because you are part of the Amazon Prime program, the platform will classify your products as “Prime” products.
This label or rating means that buyers do not have to pay for shipping costs. In addition, they will be able to receive the purchased merchandise 24 hours later, which makes your products much more attractive to the public.