Interview with Filippo Rivetti, NetZero CEO
December 13, 2021
Interview with Filippo Rivetti, NetZero CEO, a company that offers services to businesses promoting the transition to sustainability as a factor of success.
It is well known that our planet is in conditions of absolute emergency. For this reason, raising people’s awareness on several levels becomes an indispensable prerogative, starting from companies. NetZero acts precisely in this direction, offering companies the opportunity to be guided in an ethical path with the goal of achieving innovative and sustainable processes.
What does NetZero provide?
NetZero is composed of a pool of professionals from different fields, that specializes in the development of services for companies that speed up the transition process to sustainability. Making a company sustainable means being actively committed to the protection of our environment and the future of our planet, not exactly a simple task. That’s why choosing the professionalism of the NetZero team can help all companies to achieve a goal that is, of necessity, useful to everyone.
NetZero offers:
- a structure to integrate sustainability into your business development plan
- environmental and social strategies, a vertical manner governance paired with medium-term objectives
- support in maximizing the impact of the company towards all stakeholders
How does Netzero achieve all of that? Before Filippo Rivetti, the CEO of the company, explain it to us, you should look at this explanatory image:
If you want to know more, read the interview with Filippo Rivetti
Hello Filippo, nice to meet you, and thank you for your time. Let’s talk about this innovative pool of professionals.
Hello everyone, it is a pleasure to talk to you, and thank you for the opportunity. Speaking about the pool of professionals, the innovation lies not so much in the specific activities offered by each partner but, instead, in the working methods with which they operate. NetZero brings together for the first time a selected group of experts from different fields (Engineering, Economics, Marketing and Communication, Legal, Environmental, Agronomic) that offers a complete and efficient service, able to fulfill all the needs inherent with the transition to sustainability.
How and when did the idea behind NetZero come about?
The idea was born some time ago when I attended Rotterdam Business School. During my bachelor’s I had the opportunity to learn in-depth about the main themes of Sustainability (environmental, social, and governance) and how they are inextricably linked to each other. After some work experience in the international field I noticed how businesses approach the macro areas of sustainability in an isolated way, without an effective long-term strategy. The idea of NetZero was born, bringing experts from different areas of sustainability together to create an integrated strategy making sustainability a long-term success factor.
How long did it take to develop the project?
From the first meeting to introduce the idea to the partners, to the establishment of the startup, I would say a year.
How are companies responding?
For now, companies are responding well. In recent months there is a lot of interest and excitement about sustainability thanks to the activation of the PNRR. Surely we are still finding many gaps on the part of entrepreneurs on the subject and in particular, on the part of SMEs, there is a poor capacity to introduce KPIs-related measurements of their environmental and social impact.
What does it mean to make a business sustainable?
There are different ways of thinking about this topic. According to NetZero,to make a company able to support itself for the future means:
- Measure and map your activities,
- Create an action plan based on the KPIs collected identify targets using international standards,
- Create a Development plan report with comparable and clear data,
- Create a campaign to communicate your activities clearly and truthfully,
- Cyclically monitoring performance and setting new ones with regular expiration
How did you start your project?
We are currently testing the project with companies that know us to consolidate the relationship between professionals and create a shared work methodology. Once this phase is over we will sponsor the project through established corporate channels and social networks.
What about the future?
Our future goal, once we have reached a certain number of consultations, is to create a community for sustainability branded NetZero. We want to commit ourselves to generate a bottom-up revolution by creating a system in which companies from different sectors can connect and develop strategies together for the sustainable development of their territory.
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