Interview with Gianluca Antoni, Myipnosi CEO
January 10, 2022
Interview with Gianluca Antoni, Myipnosi CEO, the first Italian hypnosis app, in Italian.
Created by two psychologists and hypnotists, Myipnosi is the first app dedicated to hypnosis entirely in Italian, aimed at improving one’s psychophysical well-being. The app offers real guided routes divided into different areas, depending on the specific need. For example you can choose paths for:
– overcome insomnia
– calm anxiety
– quit smoking
– manage emotions
– achieve life goals
– manage stress
– enhance performance
– reach the shape weight
– preparing for motherhood
– improve self-esteem
– strengthen health
In addition to path choice, it is also possible to select the desired hypnotic track among those available. Some examples:
Through the app you can customize the experience in a very specific way. In fact, you can choose between different modes and settings:
– choice of voice, whether male or female
– choose background music or silence
– choose from over 10 induction tracks to reach the hypnotic state
– choose if you want to wake up or fall asleep at the end of hypnosis
– set the alarm at the end of hypnosis
– receive notifications
The app is free to download and has paid subscription plans, to know them all, scroll to the link at the end of the article. Meanwhile, let’s have a chat with Gianluca Antoni, Myipnosi CEO.
Hi Gianluca, nice to meet you and thank you for the time you are dedicating to us. Tell us more about Myipnosi
Myipnosi is a project that revolves around the creation of the Myipnosi app developed to help people improve their well-being, both psychological and physical, but in addition to the app, over time, wants to offer other psychological services for the promotion of the person’s well-being.
How and when was the idea of Myipnosi born?
The idea was born in 2018. Monica and I (co-founder of Myipnosi) are psychotherapists and hypnotists, and, among other things, we are united by a great passion for hypnosis that leads us, in our clinical practice, to confront each other daily to find the best solutions to help people overcome their problems and be able to achieve their well-being. Given the great effectiveness of hypnosis, we came up with the idea to create an app to spread the knowledge and use of hypnosis on a large scale and do so so that each person can access their hidden potential through this effective and fascinating tool and state of consciousness. A powerful tool that each of us possesses, since hypnosis is precisely a natural state of consciousness, present and activated in each of us and can help us improve or maintain our well-being At the time we did research and there were no hypnosis apps on the market totally in Italian, developed by professionals in the sector. There were, but only in English. Myipnosi was the first in Italian.
How long did it take to shape your app?
Since we formulated the idea when the app came in the stores about 2 years ago. There was a first phase of analysis of the project, of research of the company to develop the app, of initial experimentation before the actual launch.
What is induction and how does the hypnotic process take place?
Induction is the gateway to the hypnotic state, that series of “maneuvers” that the hypnotist uses to accompany the person to enter a trance. There are many inductive techniques: the most classic is that of the pendulum. In psychotherapy and in the app verbal induction is used in which the hypnotist gradually accompanies the person towards the trance through a series of verbal suggestions. Hypnotic trance is a very pleasant state to live: once reached, the mind is ready to “welcome” the targeted suggestions that go to “work” on the aspects that you want to change and improve.
Is it easy to reach the hypnotic state through an app?
Yes, it’s simple. To facilitate the development of the ability to quickly enter a hypnotic state, we have created a free user manual downloadable from our site and a path in which daily hypnotic tracks are suggested to listen to.
How did you launch your brand?
In the first phase we worked mainly through social media and promotion with google ads. Given the importance of digital marketing, in this period we use professional collaborations to promote the app on the internet and on social networks and we are studying a marketing strategy to reach as many people as possible.
What about the future?
We want to continue to enrich Myipnosi with quality content to help more and more people improve their well-being. Contents not only strictly of hypnosis, but of psychology in general, based on our professional experience and our studies, to stimulate personal growth in every psychological field.
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