Threads experiments with UI to filter content: the’evolution of engagement

Threads, Instagram’s messaging app, is testing a new feature that could revolutionize the user experience. As Adam Mosseri explained, this new feature would allow Threads users to express their interest or disinterest in certain types of content through a simple swipe action.

The importance of Threads’ new UI.

Currently, Threads ‘ algorithm is still too connected to Instagram, which means that users’ interests on Instagram also affect the content they see on Threads. However, many people use the two apps very differently, and Threads needs a separate algorithm to maximize interaction in the feed. Threads’ new UI, which allows users to express a positive or negative opinion via a simple swipe, could be an important step in refining the experience on Threads, allowing more precise customization based on users’ interests.

How Threads’ new UI works

According to Hutchinson, the new Threads feature will allow users to scroll left or right to indicate whether they want to see more or less of a certain type of content in their feed. This scrolling system will provide immediate feedback to Threads’ algorithms, allowing them to adjust the content displayed according to users’ individual preferences.

Hutchinson’s article stresses the importance of proper understanding of the scrolling system by Threads users. Many users may not be aware of the latest updates and platform changes, so educating users on how to use this new feature will be critical. If users are able to adopt this scrolling behavior as a habitual action, it can be a great step forward in optimizing the experience on Threads, ensuring greater connection to real-time discussions.

Possible implications of the new feature

One question that arises is whether Threads will use this feature as an indicator of popularity in general, similar to positive and negative ratings. If an account receives many negative scrolls, it could be interpreted as a signal that people do not like the content, and this could result in an algorithm penalty at the account level. We do not currently know how Threads will address this issue, but it could be an additional feedback element that will drive interaction in the app itself.

Hutchinson’s article states that only a limited number of people will have access to this new option in the initial testing phase, but Threads has stated that it will work to improve the feature based on feedback received.