How to Use Facebook for Business in 2023 – The Complete Beginner’s Guide

April 30, 2023

By auroraoddi

As of Q3 2019, Facebook has a whopping 2.45 billion monthly active users, solidifying its position as the world’s largest social network. With users spending an average of 20 minutes per day on the platform, Facebook is a powerful tool for businesses to reach both existing and potential customers.

Since its launch in 2006, Facebook has facilitated easy communication between businesses and consumers, resulting in over 90 million active business pages. It’s worth noting that Facebook is also the world’s third most visited website and was the eighth most downloaded app from the App Store in 2019.

Why should you create a Facebook for Business page?

With one-third of the global population on Facebook, the platform should be an integral part of every business’s marketing strategy. Social media is a powerful way to promote your business and connect with your customers, all while building a following.

Compared to other channels, Facebook is an incredibly cost-effective way to promote your business, with a free Business Page and the option to utilize Facebook’s advertising tool for additional costs. Your Business Page allows you to communicate directly with existing and potential customers, sharing contact details, location, brand story, products, services, upcoming events, and more through a combination of photos, videos, and text.

In addition, social media is now considered the new Search Engine Optimization (SEO), as Google reads social media websites for data just like any other website. To increase website authority and boost your SEO, an active social media presence is imperative. In conclusion, creating a Business Page on Facebook unlocks the ability to advertise on the platform, a topic we’ll delve into further below.

A great way to boost followers

Building a strong following on Facebook is essential for gaining trust and credibility among potential customers. There are various ways to increase your followers, such as:

Running Facebook Page Like Campaigns
Inviting people to like your page
Hosting competitions or giveaways
Adding a Facebook Like Widget to your website
Using hashtags
Encouraging customers to tag your business
Creating shareable content that catches attention.

Additionally, actively engaging with your online community can help foster a loyal and active following.

How to optimize Facebook for Business

Creating a Facebook Business Page is the first essential step towards establishing a strong online presence for your business. To set up a Business Page, you need to have a personal profile on the platform. Follow our straightforward guide to create your page and ensure it is correctly optimised with SEO best practices to increase online visibility and drive conversions.

Below are some valuable tips to optimise your Facebook Business Page.

1. Create your page

To create a Facebook Business Page, visit facebook.com/business and click on the Create a Page button located at the top right-hand corner. Then, choose the Business or Brand option and click Get Started. Enter your business name, select an appropriate category (e.g. restaurant, bar, etc.), and include your address and contact details. Properly setting up your page with accurate and complete information is an essential step towards optimizing your Facebook Business Page for SEO.

2. Add images on your page

Ensure your Facebook Business Page is visually appealing by using images that reflect your brand identity and are easily recognizable as your business. We recommend using your logo as the profile picture, but remember that the image is cropped to a circle, so avoid placing anything important in the corners.

For the cover photo, use a high-quality image that effectively represents your brand. Think of it as a digital billboard for your business. The cover photo should be sized to 820 x 312 pixels on desktop and 640 x 360 pixels on mobile devices. A visually appealing Facebook Business Page helps attract and retain followers, ultimately leading to increased engagement and conversions.

3. Build your profile

After setting up your page, it’s crucial to provide accurate information about your business. The About tab is where you can include a brief description, contact details, and other relevant information. Don’t forget to add your username, which is how people can find your business on Facebook.

Try to use your business name or a recognizable variation of it for easy recall. Make sure to include your opening hours and verify that your business location is correct. It’s essential to keep all sections updated without skipping any details.

4. Set up a prompt for action

Optimize your Facebook Business Page by setting a call-to-action button that aligns with your business goals. For instance, if you own a cafe, you may want to use “Book Now” or “Contact Us” as your call-to-action button.

5. Keep your page tabs organized

To customize the tabs on your page, go to the Settings and click on Edit Page. You can rearrange or turn off certain tabs that are less relevant to your page, and prioritize the ones that you want your customers to see first.

6. Creat captivating and eye-catching content

Posting high-quality content that generates engagement improves your online credibility and SEO. It prompts customers to take action, such as making a booking, completing a purchase, or signing up for your mailing list.

Additional Tip: When to post?

The best time to post on your Facebook Page

Posting content at the right time is crucial to ensure that your audience sees it. To determine the best time to post for your followers, try scheduling posts at different times and analyzing which ones get the most engagement. You can also use Facebook Page Insights to check your post analytics.

Click on Insights in the top menu bar, then go to the left column and select Posts. From there, click on “When your fans are online” to see the average activity of your followers on each day and hour.