Interview with Guglielmo Del Giudice, CEO of AvvocatoFlash

Interview with Guglielmo Del Giudice, CEO of AvvocatoFlash, an innovative juridical online platform that will help you come into contact with a lawyer for free.

Finding a lawyer is an extremely stressful ordeal: for this reason, AvvocatoFlash – the platform that aims at facilitating the communication between people in need of legal assistance and professionals in a simple, substantial way – was born.

What is AvvocatoFlash?

​​AvvocatoFlash is a legal service web platform that can help you find and manage online legal counselling. Users, citizens and agencies that choose AvvocatoFlash can receive up to 3 free quotations from our network’s lawyers. It’s online, it’s free, and it’s done in a matter of 24 hours!

Now, how does AvvocatoFlash work? 

For the users:

It’s very simple: first, the user fills in a form on the website with information, such as the description of the legal issue at hand, and an indication of the city where assistance is required. The information is then processed by the platform’s system: based on said input, the team of AvvocatoFlash can profile the request and determine its characteristics. Thus, the customer will get legal expertise, along with the possibility of receiving the service in the geographical area of his/her choice. That’s all the users will need to do.

Simple, fast and safe!

For the lawyers:

Signing in is completely free. The lawyer will complete his/her profile during the onboarding process by indicating their expertise area and the territory where they usually operate. Whenever a new request of assistance is posted on the platform, the lawyer receives an email and a push notification via mobile app that describes the legal case, the subject matter and the geographical area where the citizen/company is asking for assistance. The lawyer can learn about request details, but in order to access the client’s contacts it is necessary that the lawyer subscribes to a virtual credit package. Once the credit is spent, the lawyer can purchase the case they’re interested in, and access the client’s full name and contacts. Indeed, every legal case on the platform will be assigned a value expressed in virtual credit based on different factors, such as type of requested performance and its economic value for the lawyer. Having purchased the user’s contact, the lawyer will then receive all the personal and contact information regarding the client via email – name, surname, phone number, email address – so that they’ll be able to offer their legal services and send their assistance quotation.

Hi, Guglielmo! Nice to meet you, and thank you for your time. Can you tell us something more about AvvocatoFlash?

AvvocatoFlash is a vertical marketplace involved with bringing together supply and demand of online legal services. It provides citizens and agencies with the professional most suitable to them, it gives lawyers a place in the online market and the chance of taking in clients through the ongoing digitization process. To this day, AvvocatoFlash has amassed over 3.000 lawyers specialized in different law areas who operate in the whole country, but especially in big cities like Rome, Milan, Turin and Naples. We can offer legal services in pretty much any Italian city with a courthouse. We manage over 5.000 legal assistance requests each month, and our database registers over 30.000 users, citizens and companies alike. User feedback – as TrustPilot reviews show – is incredibly positive, with a 4,5/5 rating. Our customers appreciate our platform’s efficiency in finding a legal solution, its user-friendliness and our support team’s professionalism.

How and when did this idea come to you?

AvvocatoFlash entered the market with its business model during LVenture Group’s “LUISS Enlabs” acceleration program in 2019, after which a first round of investments via crowdfunding campaign worth 300K€ was started in July 2020. Last April our startup received a new financing plan worth 150K€ from Banca Intesa, which will help us develop more innovative solutions for both lawyers and users.

How long did it take for you to create and launch the platform?

6 months or so, between development and go to market.

Why would someone – a user or legal professional – choose AvvocatoFlash?

As for the users, the pros are speed, competence and geographical proximity. Users are granted high quality legal assistance in an area of their choice. AvvocatoFlash is the only service that doesn’t just provide users with an all-encompassing list of lawyers: the platform, in fact, only identifies professionals in a given subject matter that are close to the user’s location. This reduces the user’s stress caused by the overabundance of choices on the market because it offers customers trustworthy guidance.

As for the lawyers, the platform is a new online channel for taking in clients. Nowadays, the revenue generated for the lawyers by monthly transactions amounts to over 150K€.

How’s the market responding? 

Our team is confident regarding the rise in demand of online legal services. During lockdown restrictions, for instance, there was a surge in demand that doubled the company’s turnover over the last 12 months. AvvocatoFlash is managing more than 5.000 monthly legal requests to date, and there are over 30.000 users, citizens and companies alike, that found the lawyer fit for their needs thanks to this service. We aim at doubling these numbers by the end of the year.

Did you resort to a crowdfunding campaign to launch your project, by any chance?

As I mentioned earlier, after undertaking the acceleration program “LUISS Enlabs”, we concluded a first investment round worth 300K€ via crowdfunding on MamaCrowd.

Any future projects?

AvvocatoFlash just launched Smart Studio, a new service that helps with online legal counselling management. Through this service, our users will be able to interact with their lawyers in online mode via a Video Call system, and they’ll also be able to sign Online Documents through electronic signature. This allows clients to receive legal counselling without needing to visit the lawyer’s physical studio. Starting today, with Smart Studio’s features, AvvocatoFlash’s goals align with a full digitization of the search and employment process involving legal professionals.

Credits: 

https://www.avvocatoflash.it/