Microsoft slips Ads into AI-powered Bing Chat

Microsoft slips Ads into AI-powered Bing Chat

By eduardogaitancortez

Known as the “new Bing”, the search engine comes in the company of an updated version of Edge, also powered by AI (artificial intelligence). According to Satya Nadella, CEO of Microsoft, search hasn’t changed much in the last 20 years, so the incorporation of artificial intelligence is going to be a paradigm shift. The union with OpenAI will provide the most present version of the model that drives ChatGPT.

Bing with ChatGPT integrates a chat functionality where users have the possibility to ask questions. Microsoft is committed to the use of natural language, which leaves behind the use of symbols, keys or tricks to enhance the investigation. According to Nadella, around half of the results currently returned by search engines do not include the answers that individuals need.

Artificial Intelligence

Microsoft defines the new browser as a copilot. In practical terms, it could be like an AI (artificial intelligence) powered personal assistant that would help you with your tasks. Bing can make lists of products to buy in the mall or even write a food intake strategy for a family that only includes vegetarian possibilities. Unlike ChatGPT, the browser includes a list of relevant links in the footer. Bing is also capable of translating content into well over 100 different languages. The results have the possibility of being translated and shared with people from other territories.

Although Microsoft and OpenAI do not use the term GPT-4, the program is powered by this search-customized version. Microsoft’s commitment to the ChatGPT generator written by AI (artificial intelligence) has been postulated from the outset as the company’s great asset to compete against Google in the online search business.

Google has held the throne of search engines for years, which has allowed it to obtain multimillion-dollar income from advertising throughout all that time. However, certain professionals have been able to see the possibility that Microsoft has to usurp that throne due to the technology made by OpenAI. The Redmond firm also seems to have observed it and has known how to act quickly enough to have integrated artificial intelligence into its search engine before the big search engine.


Google has already unveiled Bard, its choice to compete with ChatGPT. It has not yet released it to the public, and some of its employees have called its announcement “rushed and botched.” Even Microsoft’s initiative, its “new Bing,” has not offered the best results in its first weeks. But it has at least allowed the organization to undermine the “sleeping search monopoly” that OpenAI’s CEO agrees Google holds.

The company led by Satya Nadella continues to play its cards and the last step it seems to have taken was the integration of sponsored responses into the artificial intelligence written generator that includes its search engine. Microsoft would be considering the possibility of integrating advertising in the responses of the Bing chat, its new search service powered by the GPT-4 linguistic model. In this way, he has confirmed it through a blog entry in which he has described that we are talking about a functionality that is in the empirical stage.


“We are exploring the possibility of placing ads in the chat experience to share advertising revenue with allies whose content has contributed to the chat response”

the company has indicated through its official blog. These sponsored responses have already been seen by certain users such as Debarghya Provees, a program engineer and former Google worker. Who has posted an example of how these kinds of ads are presented on the Bing chatbot on his Twitter account.

“It will be fascinating to see how the ad economy plays out in language models and how it hurts search advertising”

Provees said in a tweet.

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