6 Most Used Social Media Platforms


Internet and technology have changed the world. The presence of the internet helped us to connect with friends and family, no matter the physical location. Different social media platforms are booming nowadays. Over time, the number of user base on different social media platforms have been increased consistently.

Each social media platform is designed differently and each of them has a different kind of target audience. With the increase in the number of users on the internet and various social media platforms, it has been a great opportunity for marketers and business owners to utilize it.

Here’s the list of most used social media platforms:

1. Facebook

Facebook gets the first position for most used social media platforms. Facebook is an American social media and social networking service based in California. This social networking website has more than 2.6 billion monthly active users. This makes Facebook the largest social networking website in the world. This huge audience base on Facebook makes it the best online advertising platform for digital marketers.

No matter what business type you are in, on Facebook, you will find all kinds of audiences. The reason why marketers prefer this platform for advertising online is that it has a huge audience & data and detailed targeting is easy.

2. YouTube

YouTube is the world’s largest video hosting platform. This video hosting platform was created in the year 2005 by Chad Hurley, Steve Chen, and Jawed Karim, who were the early employees of PayPal. This platform turned out to be growing really quick. After one year (in the year 2006), Google acquired Youtube for $1.65 billion in Google Stocks.

Over time, the presence of the internet started to increase and the number of people using this platform also started to rise. During the early stage, there was a shortage of content on YouTube due to less number of creators. But at present, there are so many creators on this platform. Talking about the audience base, YouTube has over 2 billion users worldwide.

3. Whatsapp

Whatsapp is the social media platform that tops the number one position when it comes to messaging apps. Whatsapp Messanger or WhatsApp is an American freeware, cross-platform messaging, and Voice over IP (VoIP) service owned by Facebook, Inc. This platform allows sending text messages, videos, images, document files, and other multimedia. Apart from this, you can even make voice calls and video calls through this messaging app, without any charge.

Whatsapp has made it easy to connect with friends and family. Due to tremendous and helpful features provided by Whatsapp for free of cost, the number of people using this messaging app has been increased over time. At present, it has more than 1.6 billion active users around the world.

4. FB Messenger

FB Messenger is another most used social media platform. This is basically the extension of Facebook. Facebook Messenger is an American messaging app, developed by Facebook Inc. This application helps to connect people using Facebook. This lightweight app allows us to send and receive text messages, images, videos, document files, audio, etc. Apart from this, you can also make voice and video calls using FB Messenger for free. Talking about its user base, FB Messenger has over 1.3 billion users around the world.

5. WeChat

WeChat is another popular social networking platform out there. It is a Chinese multi-purpose messaging, social media, and mobile payment platform developed by Tencent. WeChat was first released in 2011 and it became the popular social media platform in China. You may not find people of other countries using this app, but Chinese people use this the most, to connect with others. At present, WeChat has over 1.15 billion active users around the world.

6. Instagram

After WeChat, Instagram is the most popular and most used social media platform out there. Instagram is an American photo and video-sharing platform owned by Facebook Inc. Apart from sharing photos and videos on this platform, you can also send text messages, photos, videos, audio, etc. to your friends. Recently, Instagram has also introduced the feature of voice calling and video calling.� Taling about the user base, this social media platform has crossed the figure of 1 billion active users worldwide.



So these are some of the most popular and widely used social media platforms around the world. The presence of the internet made it easy to connect with friends, family, and new people.

Each of these platforms has its own way of marketing and audience type. Due to such a huge audience base, these platforms are great for marketers or business owners who want to market their business online.

%d bloggers like this: