TikTok revamps rewards program to reward longer videos

TikTok, the popular video sharing platform, has officially launched its updated Creator Rewards Program, formerly known as the Creativity Program. This initiative aims to incentivize content creators to upload videos of high quality and longer than a minute in length. The program offers payments based on four key metrics: originality, playback duration, audience engagement, and search value. This new rewards system is designed to reward TikTok creators and offer them greater value than the previous Creator Fund.

The new rewards program for TikTok creators.

The new TikTok Creator Rewards Program was officially launched after the beta phase of the Creativity Program was announced. This program offers TikTok creators a new in-app dashboard where they can track their performance and payments received. In addition, the program has been expanded to include more creators eligible to participate in the initiative.

To be eligible for the program, creators must meet certain requirements, including having at least 10,000 followers and having achieved at least 100,000 views in the previous 30 days. If a creator meets these requirements, they can start earning money from their TikTok videos.

Key metrics of the rewards program

The TikTok creator rewards program relies on four key metrics to determine payments to creators:

• Originality: This metric refers to the quality of the unique content created by the specific creator, showing his or her point of view or creative thought process in a way that is engaging to his or her community.
• Playback Duration: This metric takes into account the viewing time and completion rate of videos. TikTok rewards content that is clear, engaging, and holds viewers’ attention, rather than favoring accounts with an excessive amount of video.
• Audience engagement: This metric includes likes, comments and shares, which help increase the value of the creator’s content within the rewards program.
• Search value: This metric assigns value to content based on popular search terms. Content that aligns with in-demand search topics increases its value to searchers.

These metrics are designed to promote content that is more aligned with usage trends, with longer videos providing more opportunities for viewing time.

The importance of the rewards program and future prospects

The launch of the new rewards program for creators is an important initiative for TikTok. If creators cannot earn money through the platform, they may look for alternatives where they are remunerated for their work. Some competing platforms, such as Meta and YouTube, offer more financial incentives to content creators. Therefore, TikTok must provide alternatives to monetize the content created by its users, otherwise it risks losing momentum over time.

TikTok ‘s new creator rewards program aims to keep the best creators within the platform. However, it remains to be seen whether this program, together with in-stream commerce activity, will be sufficient to keep top creators in the long run. In addition, TikTok must also address concerns regarding the possibility of the app being banned in some countries. To maximize its potential, TikTok must continue to offer additional incentives to creators and develop new monetization opportunities.