Apple Announces the Halloween Keynote on October 31st
October 26, 2023
The Cupertino giant has announced that it will hold an event on Monday, October 30th. However, in Italy, it will be on Tuesday, October 31st, as they will have to wait until 1 a.m. to discover what the Californian company has to present. The event, named “Scary Fast,” can be watched online on apple.com or through the Apple TV application.
On this occasion, the Cupertino giant is expected to unveil its new Mac models, as is customary in the month of October. Bloomberg recently reported that the brand was planning an event focused on Macs on either October 30th or 31st.
The official Apple Events webpage announces it with a twist, as the famous apple logo transforms into a spooky version of the Finder logo. On social media, like Twitter (formerly known as X), you can now see a stylized Apple logo followed by the hashtag #AppleEvent.
What New Macs Will Apple Present?
There are several speculations about the new Mac models that Apple will unveil during this event. Bloomberg has particularly noted that Apple’s online store has low stocks of the iMac, as well as the 13-inch MacBook Pro and high-end versions, “models that could benefit from an update”.
Indeed, the Cupertino giant could introduce new versions for its 24-inch iMac and 13-inch MacBook Pro. At the same time, several industry insiders indicate that the company is working hard on the new 14 and 16-inch MacBook Pro models, whose previous version has not yet celebrated its first anniversary.
Of course, the highly anticipated and talked-about chips are the M3 chips. They are expected to power the upcoming iMacs and MacBook Pros. There is nothing stopping Apple from presenting new MacBook Pros equipped with M3 or M3 Max chips, even though this would signify a change in the way things operate. However, the event’s name seems to be a clue: “Scary Fast,” which can be translated as “Frighteningly fast,” might apply to the performance of these new chips.