Communication on the web: interview with Andrea Parisi
Digitizer, visionary, digital communicator and everything related to web communication. This is handled by Andrea Parisi, a Sicilian who found his passion on the web and where he bases his profession on the conscious use of communication platforms. Knowing how to use the web means not only obtaining the correct success but also responsibly spreading the values of our company. We contacted him to ask some questions and receive interesting thoughts on our way of approaching communication on the Internet.
Andrea, you are from 1978. You saw the birth and evolution of the web: where are we going?
It’s true, I saw the birth of the web and I am experiencing all its forms. I honestly don’t know where we are going, but we sure are not doing well. Today the web is full of really bad things and we are ruining something beautiful.
If we think that thanks to platforms such as Facebook and Instagram we can keep in touch with our distant friends, cultivate passions with those who share them in the world or simply follow our favorites, we realize how beautiful the Internet can be.
Other tools help us stay in touch if we think of video calls, instant messaging systems and all those professional supports that increase business productivity by collaborating with teams of people who may reside in different parts of the world. This is all beautiful and has incredible potential, but it is a shame because someone has seen fit to contaminate the Internet and its use.
Today the web is full of adequate, interesting and useful content for the community, but the ignorance and lack of preparation of the people increases the visibility of information and deficient content that “dirty” the web. The problem is that this dirt always has more visibility than something beautiful. For example: an Alberto Angela web special may have fewer views than a fake ghost video or a fake fatal accident.
So someone is “messing up” the web. How can we avoid it?
Just paying attention. When we are on the web, whether in a social network or even in a chat, we must remember that everything we share can be replicated indefinitely. I remember when Twitter founder Jack Dorsey said, “Sorry, the internet is broken!” He was right, whoever uses this tool for profit, trampling on any morality, is a scoundrel.
The problem is that many of these scoundrels today are on the upper floors of this tower called the web. We at the base, we just have to be more responsible and sooner or later this tower will collapse giving us a cleaner tool.
You are probably talking about collected data and invasive ads. In your opinion, is it wrong to advertise on the web?
Absolutely not! It is correct to advertise and it is correct to use the tools that are made available to us, even if they have a slightly incorrect basis.
We all know that a free web platform has to pay the costs and if we think about large structures like Google and Facebook, we understand that they need our data to offer third parties a useful tool for advertising. This is probably correct too. I mean cleaner and more responsible marketing. I hate invasive advertising, nowadays I can no longer go to an information site without my browser being flooded with advertising that covers almost all the text to read.
My Facebook feed is full of marketing gurus selling courses where I have to spend half of my social time just hiding those promotions. We understand that there is a problem.
When I work with my “clients” I always try to be very clear and transparent. I am very selective before accepting a consultancy and not because I refuse to work, but only because it seems correct to me to offer the web users the appropriate communication.
There are those who call me crazy, but I am convinced that the web can be better than it is today and consequently, even advertising communication, marketing to be clear, can be of quality, little invasive, interesting and pleasant.
You have talked about clients and consulting: in particular, what do you mean?
I started a bit with marketing and then I developed my knowledge and expanded it. Today I talk to my clients about extensive web communication plans, trying to satisfy their requests while respecting the correct use of the network.
We have seen that on your website you speak of “political communication”. What do you mean?
It is one of the services that I offer: the curation of the contents published on the net by politicians.
I have had many experiences in the field of political communication participating in various electoral campaigns. Some of them with great success and others with a bitter taste. Now I am deepening the personal communication of a political figure towards citizens, with the aim of increasing personal consent.
Too many politicians today use defamatory or “click-catching” language, setting a bad example and authorizing them to do the same. If a politician speaks ill of a social class, his entourage feels entitled to speak ill of it. This communication must be greatly improved and not only for the national or international political quality, but above all for the entire community.
I am convinced that consent is not measured by the force of your screams or by the bad language adopted. A good politician can have credit and follow-up giving a strong, clear and popular message, but respecting the quality and the other person.
Tell us about your successful project!
Paradoxically, my most successful project is the one in which I have not received any compensation, but personal satisfaction for having done something for my city and my community.
I’ll tell you briefly. The city of Messina needed a strong boost and help for tourism. The city’s port welcomes tens of thousands of tourists from around the world who step off cruise ships and wander the streets of the city. My contribution was aimed at providing an intelligent guide to these tourists. We have many useful maps in the city but all of these are “commercial” therefore, oriented to bring the tourist closer not so much to the monument but to the place.
Thanks to the Department of Culture and Tourism of Professor Enzo Caruso, whom I thank, I was able to provide my contribution by creating digital paths to follow from the smartphone and that touch all the points of interest for the city of Messina. In practice, a tourist will only have to photograph a QR code and the colored path to follow will appear on the smartphone. You do not download applications, you only use the browser on your smartphone and you do not find advertising. All based on the free tools that we find on the web.
I have given this idea of mine and its application to my city and to all the entrepreneurs who can integrate with this tool because the possibilities are endless.
Now tell us what the future holds.
First of all, I sincerely hope that Italy and the world will quickly get out of this situation. Covid has brought many economies to their knees and I, who offer services to third parties, am strongly feeling this crisis. By nature I am optimistic and after a severe depression there is always a great recovery so I clench my teeth and prepare. I am studying, analyzing the various data and those that work in the world of communication, in order to increase my knowledge base. Then I will not hide from you, from time to time I experiment with my Facebook page, with my Telegram channel and of course with my website.
So what do we do to keep in touch with you?
Very simple, I have my website www.andreaparisisoluzioni.it where you can find all my articles, my news, sometimes even tricks to make the most of the web.
You can find me on Facebook with my Fan Page https://www.facebook.com/andreaparisoluzioni and, as I told you, I am also present on Telegram with a Channel that sometimes differs from Facebook because I publish more “confidential” content https://t.me/andreaparisoluzioni