Google Beta Test: Announcement of New Feature for AI-Generated Content Creation
November 9, 2023
Google is continuously innovating to provide advertisers with new tools to enhance their advertising campaigns. Recently, it announced a new feature that allows advertisers to create artificial intelligence (AI)-generated content using the same technology used for the Bard chatbot. This feature is available in beta on Google’s Performance Max advertising product, enabling US advertisers to create and scale text and images for their campaigns using AI.
Performance Max: An AI-Powered Solution for Advertising Campaigns
Performance Max is already an AI-powered product that operates across various Google platforms, including YouTube, search, display, and more. This product optimizes ads by analyzing performance data, and the new feature integrates AI to assist in creating advertising assets. According to Google, this feature will enable advertisers to quickly create customized, high-quality assets across various Google platforms.
“The variety of assets is a key ingredient for a successful Performance Max campaign,“
wrote Pallavi Naresh from Google.
“You’ve told us that creating and scaling assets can be one of the most challenging parts of building and optimizing a cross-channel campaign. Now, you’ll be able to generate new text and images for your campaign with just a few clicks.”
Creating AI-Generated Assets: The Workflow
The interface of this new feature operates similarly to Bard or ChatGPT. Users provide inputs to the AI, and it generates unique images and text for each business activity. Marketers can then review and potentially modify the assets created by the system before publication. This feature can be used to create different versions of the same ad or build new ads from scratch. The AI generates all images with a visible watermark and identifies them as such.
Google Beta Test Security and Privacy: Limits to Avoid Inappropriate Content
Google has taken precautions to ensure user safety and privacy.
“We have implemented protections to prevent our systems from interacting with inappropriate or sensitive inputs or suggesting creatives that violate Google’s policies,”
wrote Naresh. This ensures that advertisers maintain control and responsibility for the assets created and published.
Benefits for Marketers: Rapid Creation of Advertising Materials
This new feature will help marketers create advertising materials more quickly, allowing Google to publish ads and earn revenue faster. In this sense, it is a perfect use case for Google’s AI, as the majority of its revenue comes from advertising. Currently, the system is in beta and available only in the United States, but it is expected to be rolled out on a larger scale by the end of 2023.
Now with this new feature, Google is providing advertisers with a powerful tool to quickly create personalized advertising content. The use of artificial intelligence streamlines the asset creation process. Allowing marketers to focus on the strategy and optimization of their campaigns. This new Google innovation demonstrates its leadership in the digital advertising field. Also its commitment to providing increasingly advanced tools to its users. We look forward to seeing how this new feature will evolve over time and how it can contribute to the success of advertisers’ advertising campaigns.