How to Optimize your Blog like a SEO Expert!
August 27, 2023
For years now, the media world has undergone radical changes. Media communication has been enriched by many new “voices” that have made the exchange of ideas online more democratic and meritocratic.
In the early 1990s, in fact, some users were beginning to communicate to a very large audience. Individuals started sharing their thoughts, experiences, and updates on their own websites, often manually updating HTML code to create new entries. These early forms of weblogs laid the foundation for what would become known as blogs.
The blogging phenomenon has grown by leaps and bounds over the past 20 years, and to date, this activity is recognized as a real profession that in the most successful cases can earn up to tens of millions of dollars for publishing content.
If you are thinking of building your own blog and, perhaps, making this your business this guide may help you a lot. In fact, here you will find very important information on how to improve and refine the indexing of your content in order to maximize views. Let’s dive into it!
How Can I Open a Blog?
Today, starting a blog has become so easy. In fact, thanks to the hundreds of platforms that allow the (free) creation of personal web pages, designing a blog is really very intuitive and takes very little time.
Here is a short list of the main websites that allow you to create and host your own blog:
- WordPress: offers a free plan with basic features and hosting. It’s a great option for beginners and those who want a simple way to start blogging. What’s more, WordPress also allows professional use that enables the use of interesting strategies.
- Blogger: is a platform owned by Google. As a result, it’s known for its ease of use and integration with other Google services. You can create and customize your blog using templates and widgets.
- Tumblr: this platform experienced an extraordinary boom between 2010 and 2020. Tumblr is a microblogging platform that focuses on short-form content, including text, images, and multimedia. It’s a creative and visually-oriented platform that’s easy to set up and use.
- Wix: you can create a blog using their drag-and-drop editor and customize it to match your style. While Wix has a free plan, it may include ads and have limitations.
- Weebly: it offers a user-friendly interface and various templates for customization. The free plan includes basic blogging features.
What Should I Talk About in my Blog?
How to Optimize your Blog
The popularity and performance of your blog will depend on a long list of factors. On the other hand, what can definitely improve your blog’s views and popularity is committed work on SEO.
Improve your Writing Skills
High-quality content can help you optimize your blog from the multitude of subpar blogs, businesses, and articles that internet users come across.
Fortunately, enhancing your writing abilities is more achievable than you might imagine. With a handful of straightforward pointers and strategies, you can elevate your content from satisfactory to impressive.
An article published on Forbes gives you some very important tips to follow in order to make your articles super catchy for the audience:
- Focus: to ensure you produce the highest quality content, it’s imperative to minimize distractions. Silence your phone and deactivate all notifications on your computer to prevent disruptions during your writing session. This not only enhances your productivity but also elevates the excellence of the content you’re crafting.
- Wide though easy vocabulary: don’t complicate your topic too much, people’s attention is too precious to jeopardize it with hard sentences to understand. Possessing an extensive vocabulary is a crucial asset for achieving success as a writer. Nevertheless, there exists a delicate balance between employing judiciously chosen words and inundating the reader with an extensive and unnecessary lexicon. While you might project an air of intellectuality, you risk alienating the reader.
- Find your own style: readers choose to engage with your content over others, they are essentially choosing you. They’re drawn to your unique style, your distinctive tone, and your knack for presenting ideas in novel and captivating ways.
In the early stages of your writing journey, finding your ‘voice’ might prove challenging. Yet, as time progresses and you accumulate more experience, you’ll gradually cultivate a distinct and individual writing flair.
- Revise: always check what you wrote to ensure there are no writing or grammar faults. In addition, it can be useful to double-check that you expressed yourself in a correct, polite and inclusive manner. This will prevent misinterpretations.
SEO, or Search Engine Optimization, is the practice of optimizing your online content to improve its visibility on search engines like Google. By strategically using keywords, improving website structure, and creating high-quality content, you can increase your chances of ranking higher in search results. This drives organic (unpaid) traffic to your website, helping you reach a larger audience and boosting your online presence. To sum up, SEO helps your content get discovered by people who are searching for information, products, or services related to your topic.
As a result, you can try to improve your blog’s SEO with some simple steps:
- Index: create relevant and link-worthy content to encourage Google to crawl your site pages.
- Links: inserting links (internal to your blog or external to other) can greatly improve your online performance. Creating a path for people to follow through links can greatly increase the enjoyment of your website.
- Write catchy titles: your blog post’s title holds the initial spotlight for readers, making it a pivotal factor in their decision to click or scroll past. An attention-grabbing title employs data, poses inquiries, or stirs curiosity, compelling readers to engage further.
Headline Analyzer suggests that a captivating title comprises elements such as power, emotional resonance, and a blend of uncommon and common words. When skillfully balanced, these components in a blog title have the potential to seize your audience’s focus and entice them to delve deeper into the content.
- Promote through social media: be on social media is a necessary factor in the growth and ranking of your blog. It allow you to reach new users interested in your content. In addition, you can also interact directly with your fans and assess and analyze more closely their likes, preferences and attitudes.
Creating a blog is really a very simple activity that allows, democratically, anyone to be able to express opinions and ideas.
Although it is a very simple activity, it requires dedication and attention to maintain and distribute and promote online.
With these simple tips you too can create a successful blog that could change the fortunes of your life.