Tips for Picking the Best Website Template
February 2, 2023
How to choose the best template for a website?
Many times when using a template we do not know exactly which one may be the best for our website, our brand and our business. However, there are certain points that should always be taken into consideration in order to use the correct template.
It’s important to consider:
It is necessary that the template that is going to be used on the web page is compatible with SEO until the responsiveness on all devices is verified and that this compatibility is always maintained.
Now we will see some tips based on information from CEOs and founders of some companies to know what is best when choosing a template for your website.
Keep it SEO-friendly
The template used on the website is important for SEO as templates that are poorly coded often take a long time to load and this can make it difficult to rank in search engines like Google. Also, you may have a chance of getting your site to the top of the search results if the template is organized and well coded, the important thing is to find layouts that are easy to navigate and optimized for search.
Ensure fast loading times
Sometimes there are templates that have great design flexibility and lots of features, which are a great selling proposition, but are full of unnecessary code, making pages slow and hindering high Google rankings.
The important things to keep in mind are three points, the speed of the website page, the clarity of the message and the single objective that you want to achieve, and when you have a template with a lot of design, this message and objective can be lost.
Stay simple and on-brand
Having a very elaborate one because they look very good is a bit more complicated when customizing it, since it has many more points to edit, and sometimes websites tend to look disorganized for this reason. On the other hand, if you focus on a cleaner and simpler template you can better customize it with your own style and branding, this also makes your website look professional.
Make sure it supports your goal
The most important thing when choosing a template is that in the end all your objectives are achieved. For example, if you are selling products or services, or if you are promoting information or promoting a cause, the template design can help you achieve your goals more easily. First you need to know what your goal is and then decide on the best template for your website. Here you can find an example on a website.
Check that support is available
Support is a vital component to ensuring you’re covered if your theme breaks due to a site update, even though there are website owners who aren’t used to editing code to make updates. So it’s important to keep an eye out for a theme update from the developer you bought the theme from, as this is what breaks the site.
Consider customization capabilities
In order to stand out among all the websites, it is important that your website is personalized, therefore you should check how to edit the template you use, changing the colors, logos, among other things to make it look unique and branded.
Pick a template that resonates with your audience
The colors play an important role to capture the attention of the audience that visits your website, and depending on the audience you can also decide which color range to use, for example, there is ikea.com, which uses a varied color palette and with images that have details. And in case you still don’t know your audience well, you can use a template with different styles that you can edit.
Choose a user-friendly option
There is a wide variety of templates, however, the most important thing is that it is easy for you to use, the template must make the website look good and show the most important thing you want to show about your business, plus it must have sense and be coherent in its logic.
Use dummy content and a WP test
You can use WP Test to generate some content and check if the website is easy to find, if the menus and sidebars are ok and all the elements you can use on your website once you check that the dummy content is correct.
Check for responsiveness across devices
How the website looks on different devices is a very important point when using a template, regardless of the platform or the template itself, it is very important that the website always looks good whether on a desktop, or on a mobile device such as a phone or tablet.