How to Publish on Spotify: A Step-by-Step Guide

How to Publish on Spotify: A  Step-by-Step Guide

By Luca Fanicchia

Sharing your music or podcast with a global audience has never been easier, thanks to platforms like Spotify. With over 345 million active users worldwide, Spotify offers an enormous potential audience for creators. This article will guide you through the comprehensive process of publishing your music or podcast on Spotify, ensuring that your content reaches a vast and diverse audience.

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Section 1: Prepare Your Content

Music Artists

1. Record Your Music: Before releasing your music on Spotify, ensure that it is professionally recorded and mixed. High-quality audio is crucial to make a positive impression on your audience.

2. Create Eye-catching Album Art: Designing compelling album artwork is essential. This visual representation is the first thing potential listeners see, so make it captivating and reflective of your music’s style and message.

3. Organize Metadata: Metadata includes information such as song titles, artist name, album title, and release date. Accurate and organized metadata is crucial for Spotify’s algorithm to categorize and recommend your music effectively.


1. Record High-Quality Episodes: Invest in quality recording equipment and audio editing software to ensure your podcast episodes sound professional and clear. A poor audio quality can deter listeners.

2. Create Captivating Cover Art: Your podcast cover art is like the book cover of your podcast. It should be visually appealing and give potential listeners an idea of what to expect from your show.

3. Prepare Episode Descriptions: Craft engaging and informative episode descriptions. These descriptions should entice potential listeners by briefly summarizing the content and highlighting key takeaways or exciting moments.

Section 2: Choose a Distributor

To get your content onto Spotify, you’ll need to partner with a digital music distributor or podcast hosting platform. Let’s dive into more detail:

Music Distribution

There are several reputable music distribution services available, including:

  • DistroKid: Known for its affordability and user-friendly interface.
  • TuneCore: Offers a wide range of services, including music distribution and publishing administration.
  • CD Baby: Provides distribution services along with promotional tools for independent artists.

Choose the distributor that aligns with your goals and budget. These services typically require you to create an account, upload your music, and provide metadata.

Podcast Distribution

For podcasters, selecting a reliable podcast hosting platform is crucial. Popular options include:

  • Anchor: A free and user-friendly platform with built-in monetization options.
  • Libsyn (Liberated Syndication): Known for its robust analytics and distribution capabilities.
  • Podbean: Offers hosting, monetization, and promotion tools for podcasters.

Once you’ve chosen your hosting platform, you’ll need to upload your podcast episodes, cover art, and episode descriptions. Most hosting platforms will guide you through this process.

Section 3: Sign Up and Upload

Now, let’s delve into the steps of signing up and uploading your content to your chosen distributor or hosting platform:

Music Distribution

  1. Create an Account: Sign up for an account with your chosen music distributor. You’ll need to provide your artist name, contact information, and payment details.
  2. Upload Your Music: Use the distributor’s platform to upload your songs, album artwork, and metadata. Double-check that all details are accurate and complete.
  3. Choose Distribution Channels: Select Spotify as one of the distribution channels. You may also choose to distribute your music to other streaming platforms like Apple Music, Amazon Music, and more.
  4. Set a Release Date: Choose a release date for your music. This could be a crucial part of your marketing strategy, so plan it carefully.
  5. Review and Confirm: Review your submission details, pay any required fees, and confirm your release. Some distributors offer additional promotional services, which you may consider to boost your music’s visibility.

Podcast Distribution

  1. Create an Account: Sign up for an account with your chosen podcast hosting platform. Provide your podcast’s name, description, and other necessary information.
  2. Upload Your Episodes: Use the hosting platform’s interface to upload your podcast episodes, cover art, and episode descriptions. Pay attention to file formats and specifications to ensure compatibility.
  3. Submit Your RSS Feed to Spotify: Most hosting platforms make it easy to submit your podcast to Spotify. Spotify uses your RSS feed to automatically update your content, so follow the platform’s instructions.

Section 4: Wait for Approval

After uploading your content, Spotify will review it to ensure it meets their content guidelines and quality standards. This approval process can take several days to a couple of weeks, depending on the volume of submissions. Be patient during this period and avoid making significant changes to your content.

Section 5: Promote Your Content

While waiting for approval, it’s an excellent opportunity to start promoting your music or podcast. Build excitement among your existing audience and potential listeners through various marketing channels:

  • Social Media: Share teasers, updates, and behind-the-scenes content on platforms like Instagram, Facebook, Twitter, and TikTok.
  • Email Marketing: Send out newsletters to your mailing list with exclusive previews and release date reminders.
  • Website/Blog: Create a dedicated page or blog post on your website to showcase your upcoming content.
  • Collaborations: Collaborate with other artists, influencers, or podcasters in your niche to cross-promote your work.

Section 6: Monitor and Engage

Once your content is live on Spotify, your work isn’t done. It’s essential to stay engaged with your audience and monitor your content’s performance:

Music Artists

Use Spotify for Artists to access valuable insights such as:

  • Listener Demographics: Learn more about your audience’s age, gender, and location.
  • Streaming Metrics: Track the number of streams, saves, and shares your music receives.
  • Playlist Placement: Monitor whether your music is added to popular playlists.

Engage with your listeners by responding to comments and messages, and consider creating Spotify-exclusive content like acoustic versions or live recordings to keep them engaged.


Spotify for Podcasters offers insights such as:

  • Audience Demographics: Understand your listeners’ age, gender, and location.
  • Listening Habits: Discover which episodes are most popular and where listeners drop off.
  • Playlist Placement: Monitor if your podcast is featured in Spotify playlists.

Engage with your podcast audience by encouraging listener feedback, conducting listener surveys, and considering bonus episodes or exclusive content for Spotify listeners.

Section 7: Grow Your Audience

Building and retaining an audience on Spotify requires consistent effort and dedication:

  • Consistent Release Schedule: Stick to a regular release schedule to keep your audience engaged and returning for more.
  • Collaborate: Partner with other artists or podcasters in your niche to expand your reach and cross-promote.
  • Promote Your Spotify Link: Share your Spotify profile and playlist links on your website, social media profiles, and other online platforms.
  • Engage with Your Community: Foster a sense of community among your fans or listeners through social media groups, forums, and fan clubs.

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Section 8: Adhering to Spotify’s Content Guidelines

Spotify, like all major streaming platforms, has strict content guidelines that creators must adhere to. These guidelines ensure that the platform remains a safe and respectful space for users of all backgrounds. Before you publish your music or podcast on Spotify, it’s essential to familiarize yourself with these guidelines:

1. Content Integrity:

  • No Hate Speech: Spotify prohibits content that promotes hate speech, discrimination, or violence against individuals or groups based on factors such as race, religion, ethnicity, gender, or sexual orientation.
  • No Harassment or Bullying: Content that encourages or glorifies harassment, bullying, or intimidation is not allowed.
  • Respect Copyright: Ensure that you have the necessary rights to use any copyrighted material in your content.

2. Explicit Content:

  • Explicit Lyrics: If your music contains explicit lyrics or mature themes, it should be properly labeled as explicit.
  • Content Warnings: In podcasting, consider providing content warnings for episodes that contain sensitive or explicit material.

3. Intellectual Property:

  • Original Content: Spotify requires that you have the rights to all the content you upload. Unauthorized use of copyrighted material can result in your content being taken down.

4. Spam and Misleading Content:

  • No Spam: Avoid misleading tactics, such as clickbait titles or artificially inflating play counts.
  • Authenticity: Be genuine in your content and promotional efforts. Misleading or deceptive practices can result in penalties.

5. Respect for Community Standards:

  • Comply with Local Laws: Ensure that your content follows local laws and regulations, including those related to explicit content, hate speech, and more.

6. Privacy and Personal Information:

  • Respect Privacy: Do not share private or personal information about individuals without their consent.

7. Reporting and Enforcement:

  • Spotify relies on its user community to report violations of its content guidelines. Users can report problematic content, and Spotify takes these reports seriously.

It’s crucial to note that violating Spotify’s content guidelines can result in your content being removed or your account being suspended. Therefore, it’s in your best interest to create content that respects these guidelines and fosters a safe and welcoming environment for all Spotify users.

Before publishing, review your content to ensure it aligns with Spotify’s guidelines. If you have any doubts about whether your content complies with these rules, consider seeking legal advice or reaching out to Spotify’s support team for clarification.

By adhering to Spotify’s content guidelines, you can not only ensure the longevity of your presence on the platform but also contribute to a more positive and inclusive community of creators and listeners.

Spotify: Tips for Getting the Most Out


Publishing your music or podcast on Spotify can be a highly rewarding experience that opens the door to a global audience. By following these detailed steps and remaining dedicated to creating exceptional content, you can establish a strong presence on one of the world’s leading streaming platforms. Remember, building an audience on Spotify takes time and effort, so stay committed to your craft, engage with your listeners, and continually improve your content to grow your Spotify presence.

Wishing you the best of luck with your Spotify publishing journey!