Top online trends for 2023
December 29, 2022
Are you ready to conquer the coming year? Well, then you will want to know these top online trends for 2023. Believe us, the internet will be just a bit more crowded than last year, so standing out is essential no matter what your venture might be. Let’s dive in!
4 top online trends for 2023
Considering proven tactics alongside what’s gaining adoption, these are the areas where investment makes sense. It doesn’t need to be a huge chunk of change, just spend time doing your research and consider whether it’s time to bring in some new technology.
1. Creative social flair
The first and most important is to get on social media by creating an online identity that stands out because you never know who you might reach. Keep in mind that according to Kepios, 190 million new users joined social media last year and that 4.2% increase represents six new users every second (or new opportunities), but depends on how you look at it.
Moreover, when inspiration strikes, be sure you’re taking advantage of new digital tools that have emerged to post something that could be meaningful and eye-catching for your potencial clients and target audience.
2. Influencer marketing
By now, influencer means far more than just pouty-faced selfies. In fact, influencer marketing has proven its potential for very strong ROI, becoming a tactic that’s well worth your consideration.
On the other hand, establishing a relationship with influencers is not as difficult as it seems. Thus, if you’ve seen someone on social platforms who could be relevant to your brand, you can easily slide into their DMs the next time they post something cool. A quick Hey, love your content! might just be the start of them becoming an advocate for your brand.
3. Chatbots and interactive chat
At their most basic, chatbots can free up your time by using natural language processing (NLP) to respond to basic inquiries like your hours, location or request for a callback.
But, do you know that they can now be used for all kinds of things? As you see, thanks to their quick development, you can now use them for almost everything, from companionship to scraping the web for new leads.
While chatbots remain an excellent way to add layers of engagement to your online presence, live interactive chat is fast becoming the expectation. Actually, recent research suggests the use of interactive chat could nearly double in the coming year, as more than half of online customers prefer the live experience.
4. Educational content
Okay, now that you’re established in a niche, you’d like to know that publishing relevant “how to” content is the perfect initiative to build both credibility and affinity for your brand. For example, GoDaddy’s WooCommerce Wednesday series of blog posts moves us toward a few key goals:
- Help customers get the most from WooCommerce
- Establish ourselves as an authority in ecommerce
- Raise awareness for our WooCommerce offerings
Furthermore, it’s a strategy whose results show that educational content makes customers 131% more likely to buy from the brand that publishes it. Likewise, you’ll be happy to know that it’s not that hard to implement this plan once you adopt an educational mindset.
And that’s it; these are some of the top online or eCommerce trends for 2023. These facts will surely help you a lot to increase your productivity in your business. But keep in mind that trends may vary and updates will probably come later, so please stay tuned!