Tips to Increase your Website Traffic

Traffic on the web pages of an e-commerce business is quite necessary, since it not only increases the possibility of having many more buyers and customers who are attentive to your products, but also increases sales and searches, positioning your store online in a better position online.

Below you will find a list of tips that you can follow to increase traffic in your e-commerce business, even using traditional marketing, we will be able to see with these tips: how to hire influencers, use content marketing, and how to apply SEO strategies.

New audiences with influencer marketing

Forming a relationship with influential people greatly favors the sales of the products that you offer in your business, since it has been seen that people trust much more in buying products when they see reviews of other people that they follow. Therefore, relying on the creativity and reach of an influential person on social networks can help in a very good way to increase the traffic of your website.

Send free samples to Instagram influencers

Tactic type: Short-term

Effort: High

Time to ROI: Weeks

Cost: From 1 to 5, it has 2

Traffic potential: From 1 to 5, it has 4

Working with an influencer on Instagram can help your online store a lot, as you can not only increase your sales and traffic to your e-commerce business, but you can also learn from these content creators. It was found, according to Yotpo, that at least 30% of Instagram users have purchased products that they discovered on the platform; with this information and taking into account that influencers can give reviews and comments about your products, the awareness of your brand can be much greater, reaching more people and increasing traffic.

Reach out to bloggers and press

Tactic type: Short-term

Effort: High

Time to ROI: Weeks

Cost: From 1 to 5, it has 1

Traffic potential: From 1 to 5, it has 4

Having the help of a Blogger on many occasions is not a very easy job, however, being able to have this help will greatly increase the sales and traffic of your business, since connections are created where your products will be made known. In this way, with the help of these people, you can ask them to promote your product and make reviews; so also you can not only get in touch with a blogger, but also with journalists who are based in business and help you promote your products and business.

Write a blog post featuring influencers and their advice

Tactic type: Short-term

Effort: Medium

Time to ROI: Days

Cost: From 1 to 5, it has 1

Traffic potential: From 1 to 5, it has 4

Writing a blog and sharing it with influential people on social networks is a very good technique to increase traffic, since information and reviews about the products offered in your business are shared. Also, you can ask an influencer for advice to improve the product that you offer in your business, and in the same way you can have a list of influential people who are reliable in your market niche.

Attract customers with content marketing

Content that is original helps a lot to position your business and have a brand, this content marketing has to do with creating interesting, informative and attractive content to attract customers. There is no limit to everything you can create in your business and the content you want to share with your customers.

You can also use free tools like Google Keyword Planner and Keyword.io, this way you can have more help in getting search results and broader audiences for your business.

Write blogs to provide information or solve problems

Tactic type: Long-term

Effort: Medium

Time to ROI: Months

Cost: From 1 to 5, it has 1

Traffic potential: From 1 to 5, it has 5

Based on data from the world’s largest blogging platform, WordPress, every month 409 million people view more than 20 billion blog pages. Resolving doubts or problems through a blog helps a lot to have a better audience and back traffic to your store, however, this is not an entirely simple job, you must do research, have information about the content; as well as knowing your ideal audience, and that the content is liked by your audience with information that they want and need to know.

Produce podcasts to reach new audiences

Tactic type: Long-term

Effort: Medium

Time to ROI: Months

Cost: From 1 to 5, it has 1

Traffic potential: From 1 to 5, it has 5

With podcasts you can reach more of your specific audience, although this type of content does not generate as much traffic to your website as a blog where you can go to your online store directly, it is important to find a way to generate that traffic. However, you can use the way to link your podcast to your blog, where the person will be able to review more content and be directed to your website.

Use video to educate or entertain

Tactic type: Long-term

Effort: High

Time to ROI: Months

Cost: From 1 to 5, it has 2

Traffic potential: From 1 to 5, it has 5

Using YouTube, which is the most popular channel and the best for generating traffic, you can build content that helps you not only generate more sales and visits to your online store and website, but also generate bigger traffic. The content that you can use can be educational, storytelling, or entertainment, showing your products, making them known, how they work, among other activities that have interesting content for your audience.

Use SEO to increase your store’s discoverability

The position in the search engines is very important for your online store to have more visibility and a larger audience. Using search engine optimization, or SEO, you can increase your chances of ranking high in search results for relevant keywords, as they are rules to your site’s structure and content.

Write titles that match search intent

Tactic type: Long-term

Effort: Low

Time to ROI: Days

Cost: From 1 to 5, it has 1

Traffic potential: From 1 to 5, it has 3

Both titles and descriptions are important for search and have more clicks and interactions on your page, likewise, taking into account the following explanation from Google, we can understand the importance of these titles, “Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”

In this way, it is important to have unique titles, with less than 55 characters, that include keywords, and that the intention of the content has to do with the title.

Write irresistible meta descriptions

Tactic type: Long-term

Effort: Low

Time to ROI: Days

Cost: From 1 to 5, it has 1

Traffic potential: From 1 to 5, it has 2

Just like titles or meta titles, descriptions or meta descriptions are quite important. The descriptions must be interesting and capture the attention of the audience to generate much more traffic. A meta description must be a maximum of 145 characters, summarize the content and be unique, and have at least one keyword.

Add internal links to and from important pages

Tactic type: Long-term

Effort: High

Time to ROI: Weeks

Cost: From 1 to 5, it has 1

Traffic potential: From 1 to 5, it has 3

For the purpose of boosting SEO, external links help a lot and are important to generate more visibility in search engines. You can have a list of high value landing pages that you would like to rank better for, as well as identify the pages on your website that currently have the highest authority and page rank, you can also include a link with a keyword that is related, and optimize the structure for SEO.

Add long-tail keyword variations to your pages

Tactic type: Long-term

Effort: Medium

Time to ROI: Weeks

Cost: From 1 to 5, it has 1

Traffic potential: From 1 to 5, it has 5

Having a list of keywords is a good strategy to generate more traffic from search engines. Long-tail keywords are easier to rank for and generally get clicks from search engines at a much higher rate than shorter, more generic terms. You can also use tools like the Google Keyword Tool and take note of all long-tail variations, in order to maximize your exposure to long-tail variations and increase your traffic.

Stand out with rich snippets

Tactic type: Long-term

Effort: High

Time to ROI: Weeks

Cost: From 1 to 5, it has 2

Traffic potential: From 1 to 5, it has 4

These rich snippets are search listings that include information about a product’s price, availability, and reviews, which can increase the amount of traffic you generate from search engines. The important thing is that your web page stands out, with images, prices, rating stars, etc.

Shopify also offers structured data and rich snippets for its product pages, for example, Smart SEO, schema App Total Schema Markup, rich Snippets for SEO, and schema Plus for SEO.

More website traffic, more customers

You can use these tips to generate more traffic and use them in conjunction with your marketing tools. You can choose a relevant tactic and channel to start with, instead of using all the tactics in one shot, this way you can review which one is best for your business, and if one of them works, you can try another to improve further. your website traffic. Having more traffic means that you can have a larger audience and buyers for your products.