YouTube is Looking to Integrate a Chatbot Like ChatGPT

Would you be tempted to chat with an artificial intelligence while watching a video? YouTube hopes so, as the platform is experimenting with the integration of a ChatGPT-style chatbot under its videos. A handful of US users with a YouTube Premium subscription currently limit the experience. However, the company aims to use AI to transform the way people use the platform.

“Summarize This Video for Me”

Those who have access to the feature (which must first be activated in YouTube’s experimental feature lab) will see a new “Questions” button next to the usual video sharing options. This button will activate a chatbot that can provide information about the video you’re watching. Also, it can recommend similar content, or even summarize the video’s content.

In the example provided by Google, the bot can state that “nail art” videos on YouTube had over 5 million views last year. The source provided by YouTube’s AI is the video itself. This example shows that artificial intelligence can analyze and synthesize the content of a video stream.

Other “prompts” suggest that the chatbot can create a text summary of the video for those who want to know what’s happening with just one click. Google even mentions that for some educational videos. The tool can facilitate learning paths by providing quizzes and answers that encourage deeper understanding.

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Improved moderation tools?

Video creators can ask the AI to summarize the main trends in the comments under their videos. The idea is to “organize the comment section into main and more digestible themes” to allow vloggers to “more easily engage in discussion threads or draw inspiration from discussions under the video to produce new content.” The option also allows the direct removal of comments that address specific topics, if that’s the creator’s wish.

For now, this comment analysis is available only in English and only on videos with a very high number of comments. It’s clear that if the experimentation – currently very limited – goes well, the platform will later deploy this new feature more widely.

If the tool proves effective, creators hope to simplify the moderation process. In the future, YouTube could also use this new artificial intelligence to detect demonetizable content even more easily. And also, YouTube could use exert more pressure on creators to produce content in line with audience demand.