The new Netflix plan
October 19, 2022
Recently, the Netflix team announced their new lower-priced ad-supported plan. The launch of Basic with Ads is planned to be presented to the public in November, and we will tell you its characteristics, prices, and differences with the regular plan. Then please read on to learn more!
First of all, you have to know that Basic with Ads is meant to cost just $6.99 per month in the US and will launch on November 3 at 9 a.m. PT. But it will also be available in 12 countries, such as Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
Moreover, Netflix has said their current lower-priced plans and members will not be impacted since Basic with Ads complements the existing ad-free Basic, Standard, and Premium plans. However, there are still a couple of differences you should keep in mind:
- What stays the same: A wide variety of great TV shows and movies; personalized viewing experience; available on a wide range of TV and mobile devices; change or cancel your plan at any time.
- What’s different: Video quality up to 720p/HD (now for both Basic with Ads and Basic plans); average of 4 to 5 minutes of ads per hour; a limited number of movies and TV shows won’t be available due to licensing restrictions, which they’re working on; no ability to download titles.
To sum up, this is a new Netflix service that mixes everything people love about the interface but at a lower price and with a few ads in-between. And what’s better, starting in November, you will be able to easily sign up just by visiting Netflix.com and registering with your email, date of birth, and gender to get started.
On the other hand, Basic with Ads represents the perfect opportunity for advertisers to reach a more diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ad experience.
Now we’re going to show you some little details of the plan that were provided by Netflix:
- Ad Format: At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films.
- Advertiser Controls: To help advertisers reach the right audience (and ensure their ads are more relevant for consumers) Netflix will offer broad targeting capabilities by country and genre (e.g., action, drama, romance, sci-fi). Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. sex, nudity, or graphic violence).
- Verification Tools: They have partnerships with DoubleVerify and Integral Ad Science to verify the viewability and traffic validity of their ads starting in Q1 2023.
- Audience Measurement: To enable advertisers to understand how Netflix can reach their target audience, Nielsen will use its Digital Ad Ratings (DAR) in the U.S. This will become available sometime in 2023 and eventually be reported through Nielsen ONE Ads.
Last but not least, Netflix commented how grateful they are with their team’s hard work and that actually it was more enrichable thanks to Microsoft’s extraordinary partnership because none of this would have been possible without them. They also expect to launch this initiative in more countries over time.
As you’ll see, Basic with Ads will launch just six months after we first announced the option of a lower priced ad plan, and even in an era where streaming is now surpassing broadcast and cable in the US, the company is confident that they now have a price and plan for every fan. For the moment, we can only wait for the company’s next step and for those users who have the chance to try the new service now, we hope that you enjoy it to the fullest.