TikTok adv: How to Get Started with TikTok Advertising
February 11, 2023
TikTok is a widely used app today, not only for users to search for entertainment but also for shopping, as it has been found that users are 1.5 times more likely to buy a product after seeing it advertised on TikTok. This is a great way to advertise and market your business products.
The ads of your brand and business can reach a large number of viewers and you can have a large audience on the app, especially people from generation Z. Now we will see a guide, where we can know how ads work on TikTok.
Let’s see some of the advertising options that we can find in the app and also some technical details that you can keep in mind before you start creating your product ads for your e-commerce business.
What kind of ads can you place on TikTok?
Ideally, your ad video should appear in the feed, ie when someone scrolls through the app to watch videos. These reach a lot of people and help small and medium-sized businesses with their campaigns, and with the ads you can put a call-to-action button, like Buy Now or Learn More, and it can be linked to your website.
You can create your ad with TikTok Ads Manager, and ads for your business can appear in feed, detail page, post-roll, and through story, depending on the placement you decide to use. There are also some premium ad options, some are used by big brands but these are high cost and need more technical expertise, however let’s see the options:
Branded Hashtag Challenge:
Something that is very popular on TikTok are challenges, these can be used with a custom hashtag of the brand that is used to promote and can also be a viral challenge.
You can create an effect of your brand created in partnership with an advertiser, these effects are very popular as well and can be used by many users, which helps to promote the brand.
What about promoted TikToks?
This option is not the same as creating ads, however, promoting TikToks has similarities. By touching the three dots that appear on the TikToks you can choose the Promote option, then you can choose a goal, set a budget and also define the target audience you want.
In case of using an iPhone device, you have the option to pay with “coins”, this is an economical way to pay for placement on TikTok since a one-day campaign is 200 coins, around $2. But if you use Android, you need to pay with your local currency.
Promotions are available for any TikTok account, not just commercial ones, however this option is not as slick as the TikTok Ads Manager interface, but it is a good option to start with.
How much do TikTok ads cost?
You can have a daily ad budget, starting at $5 a day, and TikTok’s simplified ad placement options, so if you spend more, there’s a better chance of reaching more audiences. However, the budget depends a lot on your brand, the platforms you use and the marketing of your company.
TikTok ad specs
There are some requirements that you must meet in order to create your ads, you can find all of them in the TikTok Help Center, however, let’s see some of them:
- Aspect ratio: 9:16, 1:1, or 16:9
- Video resolution: Resolution must be ≥ 540 x 960 px, ≥ 640 x 640 px, or ≥ 960 x 540 px.
- File type: .mp4, .mov, .mpeg, .3gp, or .avi
- Length: Up to 60 seconds, but TikTok recommends nine to 15 seconds.
Start your first TikTok ad campaign
Now that you know a little more about what ads are like on TikTok, you can start creating your own ads to post on the app. Keep in mind that marketing strategies always have trial and error and with this you can learn to improve each time.