Branding Strategies for Big Business
February 7, 2023
The commercial brand is quite important to achieve success, regardless of the size of the company, since not only large companies can have an impact with their commercial brand, but all, medium and small companies can also have it and especially now with the possibilities offered by the digital age.
Many times we can come to think that a brand is very limited and only large companies with large budgets can have it, however, this is not the case, since even a small company with its budget can achieve an impactful brand, without the need to spend millions on a branding strategy.
Now let’s look at four steps you can use to improve your business brand with branding strategies.
Create an impactful branding aesthetic on a budget
The aesthetics of your company is quite important, however, this does not only include the logo or the color scheme that it uses, this also includes your loyal customers, your employees, your vision and mission, and also the history of your company in general.
But for now, we can focus on some resources that you can use to improve the aesthetics of your company and brand, in this way you can have a brand that even matches the big brands that are recognized.
In case you want to create a logo, which works perfectly for your business cards, or promotional materials and clearly for your pages and social networks, you can try with a freelancer to help you create the best logo for your company, you can try Fiverr or Upwork for as little as $5.
Also if you prefer, you can try it yourself, be inspired by other designs, look for a range of colors that catches your eye, you can also use Coolors.co to find shades that complement your design. You can use the Creative Market tool, here you can find free options and others with very affordable prices, in this way you can create your brand materials, including fonts, logos, PowerPoint presentations, among others.
Understand your strengths and weaknesses and those of your competitors
A SWOT analysis is always a good option at any time in your business, in case you are not familiar with the term, a SWOT analysis is where you review the strengths, opportunities, weaknesses, and threats in your business.
Most companies carry out this analysis not only to know the strengths, weaknesses, opportunities and threats of their own companies, but they also do it with the companies that are competitors in the market. In this way, you can also compare and find more opportunities to grow by implementing different methods or strategies that are different from the companies that are competitors.
Create your brand personas
To understand a little better what a brand persona is, we can say that it is a fictitious representation of the members of your target audience, therefore it is very important that you know who you are talking to, and also who you are not talking to. You can know the interests, age, gender, location, and also discover the objectives, values, and weak points of each person who comes to your business.
And in order to discover this information you can use some tools, for example, Facebook polls, or answer questions on Quora.
Embrace the power of storytelling
Sometimes we can see videos or commercials of some recognized brands where they are not only promoting their product or service, but also attract the attention of the public. It is most likely a difficult strategy to follow with a small budget, however, you can get carried away by creativity, and create an incredible ad that not only tells what the product is about, but also captures the attention of the public in the story you are showing in the video. In case you want to check for other marketing strategies for your business, you can check them by clicking here.