Tips for writing an effective Collaboration Email

Tips for writing an effective Collaboration Email

By Alex Balaniuc

Have you recently laid your eyes on a certain relevant company, brand or influencer and thought “man, if only I managed to pitch a partnership with them, my business would benefit greatly from it”? If the answer is yes, then you’ve come to the right place, because we’re going to give you some advice about how you could write an email asking your target for a collaboration.

Collaborations, partnerships and sponsorships have always been a crucial part of business. Two or more companies, brands or public figures colliding together can do wonders to improve their status – by gaining more visibility or a preferable reception – and, more importantly, for profit.

Successful business collaborations are built on mutual interest and an unparalleled drive to succeed. By cultivating connections in your field and harnessing the powers of teamwork, your own business will be able to overcome its individual limitations and create exciting prospects of growth for the future.

You might be thinking about all of this with a wide-eyed look, but before you even consider entering into a partnership with someone or a company, you’ll have to take the first step by approaching them personally to get their attention. Writing a collaboration email is collectively regarded as one of the most ideal solutions to initiate a cooperation between two parties.

How to write a Collaboration Email

If you’re unsure about how to write an appealing cooperation proposal to persuade your target company/brand/influencer in taking you into consideration and accept your request, we’ll provide you with some tips to help you out.

1) Clickbait-y email subject

For starters, don’t overlook this meta element, because it is of the utmost importance: the email subject is basically a title, it is usually the most visible component of an email, the first thing someone sees when they check their email inbox. So, word your email’s subject in a way that would most likely stimulate the addressee’s curiosity and make them interested enough that they open the email.

2) Introduce yourself and your business

A good email should always start with an introduction to yourself and to what you do, so that the other person knows exactly who they’re dealing with. Say your full name and briefly discuss what your business is about.

3) Explain the reason for your email

Now, get to the heart of the issue by revealing the motivation behind your email. You can start by telling the addressee how you found out about them – if it was via social media, or maybe through your friend, or maybe you’ve seen the target company’s ad campaigns somewhere. Say that you really enjoyed/resonated with a specific product or type of content and explain why you liked it. Then, make the collaboration offer.

4) “Why should we collaborate?”

Disclose about the benefits that the target company could gain from teaming up with you. Lay everything out on the table, focus on your business’ strengths, make them want to become your partner at all costs. Gather all the info you can pertaining to your business’ past and present success: bringing up tangible data – such as statistics – could substantially increase your chances of getting acknowledged.

Of course, there is always the possibility of conflict of interest – almost every business collaboration in existence suffers from that. The solution is to communicate clearly what your plans are, make it that your goals align with those of the other party, and maybe make suggestions about which tasks your company could occupy itself with.

5) Conclusion


End the email by politely asking for a phone call to discuss the matter at hand more thoroughly. Thank the addressee for their time and say that you wish to hear from them in the near future!

%d bloggers like this: