Tips to stop personalized results and Ads on Google products

Tips to stop personalized results and Ads on Google products

By carolc

Is your information being used to target you with personalized advertisements and results on Google platforms? Google (and most other websites) will gather your information to utilize to show you advertisements and search engine results that relate to you and your situation. While there is not necessarily anything wrong with this, many people are simply uncomfortable with the concept of a website using their information and would prefer this not to occur.

Many people receive personalized advertisements on their Google products. Some people do not mind this. However, others prefer to stop Google from showing them these personalized advertisements. Below we will detail instructions on how to remove personalized advertisements from your Google products.

Stopping personalized results and Ads

First, you need to open the browser on your device. Go to and sign in if you are not already signed in. You can do this by clicking the “Sign In” button in the top right corner of your screen and entering the required information.

  1. Once you have signed into your Google account, you can proceed through the process of actually removing the personalized results and advertisements.
  2. Go to your Google account.
  3. On the left panel, there will be a “Data and personalization” button. Click this and find the “Ad and personalization” panel. Here, click “Go to ad settings.”
  4. There should be a switch next to “Ad personalization is on.” Click this switch to turn personalized advertisements and results off.

And there you have it! You have officially turned off the personalized results and advertisements on your Google product.

Alternate solutions to stopping personalized Ads and results

There is another alternative to preventing personalized advertisements and results from coming through. This option would be to download the “Internet-Based Ads Opt-Out” extension onto your browser.

To do this, simply type “Internet-Based Ads Opt-Out extension” into your favorite search engine and follow the downloading instructions.

A few things to keep in mind

Once you have turned off personalization of advertisements and results on Google, there are a few important details that you need to remember. After you have completed the steps shown above, your information will no longer be utilized to personalize your advertisements. However, advertisements can still target you specifically through your general location or the content of the website that you are browsing.

It is also important to remember that, if you have multiple different Google accounts, you will need to follow the above process for each one that you do not wish to receive personalized advertisements on results. Note that when you are signed into more than one Google account at a time, advertisements you receive may be based solely on the settings of the default account (usually the account you sign in with first).

In conclusion

At the end of the day, whether your advertisements and results are personalized or not, there probably won’t be many severe consequences. However, if it is your preference to have your information more private, it is a simple process and we are happy to have helped you through it.

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