Twitter is Dying?
April 10, 2023
According to a new report, it appears that Twitter is having trouble retaining its most active users, and is slowly seeing those users leave its platform to some degree. An internal file written by a Twitter researcher confirms that “heavy tweeters” have been in “absolute decline” on the platform since the onset of the COVID-19 pandemic disease in early 2020.
The strong tweeter is the one who connects to Twitter 6 or 7 days a week and tweets between 3 and 4 times a week, in agreement with the archive. Looking at the data, these users produce 90% of each of the posts they see on Twitter, despite representing less than 10% of their monthly users. And it is that, Twitter is struggling to keep its most active users, who are vital for commerce, involved, which of course is quite a challenge that Elon Musk will face. As the supposed date to close his consensus to market the company approaches, it seems that the era is running against him.
Interestingly, the file also indicates that the type of content that the giant users on Twitter love to see is changing. Interest grows in content alluding to cryptocurrencies and pornography on Twitter. According to the file, several of these users appear to be moving away from mainstream topics, such as news, sports and entertainment, in favor of cryptocurrency and content involving nudity and pornography (adult content makes up 13% of Twitter).
Tweets on these topics, which have helped Twitter forge an image as a “digital town square,” as Musk called it, are also the most desired by some advertisers. Although there is a certain sector that consistently disappears if that is the trend, that could affect Twitter’s results.
The fall of twitter
Prominent advertisers, such as Dyson, PBS Kids, and Forbes, suspended advertising due to accounts requesting child pornography on Twitter. The review also expressed surprise at declining interest in esports and highly successful content-building figures. Which were previously growing immediately on Twitter. Asked to comment on the findings of the internal documents, a Twitter spokesperson said Monday:
“We regularly conduct research on a wide variety of trends, which evolve according to what’s happening on the planet. Our audience Universal has continued to grow, reaching 238 million mDAU in the second quarter of 2022.”
However, of course, it grows however in quite controversial sectors, in which they are not able to give a reason that explains why the powerful users of Twitter seem to be on the decline in the bulk of the content of the platform. One thing is obviously pretty clear: Twitter is currently going through a pretty damaging period, with some uncertainty about the direction the platform will take when Musk takes office. Of course, when Elon Musk’s purchase agreement is confirmed, in a few days, he is expected to immediately expose his plans for the service.
It is also worth highlighting the paid blue ribbon that makes the most recognized or observed tweets. Well, Twitter is not free at the moment. literally and figuratively. And we are all so much poorer for that reason. Since Musk took over, he has been dedicated to dismantling everything that made Twitter precious, so his task was to get the life out, remove the celebrities, intimidate the reporters, and yet reward the people. the bad actors, spammers, and sycophants who thrive in the opposite realm: an information vacuum.