6 Types of Digital Marketing
May 10, 2020
Are you planning to build a business online? The presence of the internet and the number of users on various social media platforms increased opportunities online. If you are planning to start a business online or want to do something online, it is essential to first understand different types of digital marketing and then go with the right one.
Over the past few years, we have seen a great rise in the total number of people using the internet throughout the world. Do you know, at present, there are more than 4.57 billion active internet users globally? This brought us to new opportunities.
Now let’s get into different types of digital marketing:
1. Search Engine Optimization (SEO)
Search engine optimization or SEO is one of the important parts of the whole digital marketing field. The major reason why most digital marketers and bloggers prefer SEO over any other digital marketing type is that it is completely free. SEO is the process of ranking a website on the top of giant search engines like Google, Yahoo, Bing, etc.
Apart from free or organic traffic, another great thing about doing SEO is it helps you get well-targeted traffic. The SEO expert performs various optimization techniques to rank the site on Google. It includes on-page SEO and off-page SEO.
2. Social Media Marketing (SMM)
The use of various social media platforms is increased nowadays. The majority of the time people spend using the internet is mostly on social media. Some giant social media platforms having a huge audience base are Facebook, Instagram, Snapchat, and LinkedIn. If you want to promote your business on social media, it is essential to understand your audience type first.
For example, if your target audience is CEOs, company owners, HRs, etc., then LinkedIn is the best platform. And, if your target audience is teenagers and young people, platforms like Instagram are the best for you.
3. Search Engine Marketing (SEM)
Search engine marketing is another crucial part of online or digital marketing. Though SEO is a free way to get traffic to the website, it is a bit time-consuming. If you are a business owner who doesn’t want to wait for SEO traffic, you can bring instant traffic to your website by spending money on search engine marketing. Search engine marketing or SEM includes running Google Ads, Bing Ads, Yahoo Ads, etc.
In SEO, you have to wait for search engines like Google to rank your website on the top position, but in case of SEM, you pay money to search engines like Google to show your website on the top of SERP (search engine results page).
4. Email marketing
E-mail marketing is another great form of digital marketing. To get the most out of email marketing, you need to have a great strategy. Through email marketing, you can update your email subscribers about your business. While doing email marketing, it is very essential to maintain a balance between informational and promotional emails.
When you don’t provide any value to your subscribers and constantly deliver promotional emails, they are very much likely to unsubscribe from your email list. To do email marketing, you can start collecting emails of people visiting your website.
5. Affiliate Marketing
Affiliate marketing is considered as an easy and lucrative method of making money online. If you want to start something online and start making money, affiliate marketing can be a great idea. In affiliate marketing, you promote the products and services of other companies, help them get sales, and in return, the company pays you the commission.
The good thing about affiliate marketing is you just have to focus on promoting and help to get sales. Things like customer support, shipping of product, packaging, etc. are managed by the company itself.
6. Mobile Marketing
The number of people using smartphones has been increased. With the rise in mobile users, it is essential for marketers and businesses to focus on delivering the best mobile experience to their customers or audience. Mobile devices mainly include smartphones and tablet devices. According to reports, more than 50% of web searches are from mobile devices.
Mobile marketing includes emails, SMS, MMS, social media, etc. So if you want to grow online, make sure you provide proper mobile experience to your users (mobile-responsive emails, ads, website, etc.).
So these are the top 6 types of digital marketing. If you want to grow your business online, you need to understand various types of online marketing, and depending on that, you need to go with the correct form of marketing.