AI implementation in Spotify
March 5, 2023
Spotify implements AI
Spotify has announced the launch of DJ, a feature that recommends and recommends songs based on user preferences and the songs they listen to on the platform, using OpenAI’s Artificial Intelligence (AI) technology.
The company has recalled that it focuses its efforts on the personalization of the platform, with discovery initiatives such as Discover Weekly or the annual Wrapped campaign, which collects all the most listened songs in recent months.
Intending to continue to offer this service to listeners’ liking, it has created a DJ that recommends songs according to the most recently listened to music and “some of the old favorites” that the user marked with a ‘like’ in the past, it said in a statement. To do this, it uses artificial intelligence developed by OpenAI, which is responsible for reviewing all the content and selecting cuts that might like, collecting even songs that have not been heard in years. Spotify has commented that the DJ will fine-tune the suggestions based on how users use it, so that if they use it more frequently, “the better the recommendations will be”.
Likewise, the generative AI used by this tool will make data available to its subscribers about the music they are listening to, as well as the artists or music genres they are interested in. To do this, Spotify’s DJ uses a proprietary voice generator model developed through its acquisition of Sonantic, which comments on the songs it suggests and details why it does so. For example, if he plays a track that the user listened to frequently at one point in his life, DJ reminds him that this was his soundtrack that year.
Now, this feature is only available in the United States and Canada for users of the paid version of the streaming content platform, Spotify Premium. The company has not commented on its plans for implementation in other regions. To access the DJ, available on iOS and Android devices, you must access the ‘feed’ of the Home screen and click on the button of the tool and play the suggested songs.
Where to find the DJ?
- Head to your Music Feed on Home in the Spotify mobile app on your iOS or Android device.
- Tap Play on the DJ card.
- Let Spotify do the rest! The DJ will serve up a lineup of music along with brief comments about the songs and artists, chosen just for you.
The DJ feature was launched in English for Spotify Premium users in the United States and Canada, but will surely come to Latin America.
How to activate it?
To explain how this technology works, it should be remembered that Spotify 2022 acquired a service from a company called Sonantic, whose main objective is to generate artificial intelligence voices in a realistic (not robotic) way.
That said, what this new feature will do is select songs based on the user’s taste, taking into account the songs he usually listens to, but including new releases that are of the same genre or artist that he plays so much. In addition, the user will be able to tell the system if he/she does not like a song and thus improve its performance.