Netflix has good news for some countries

For some time now the Netflix streaming platform has been presenting news that for many has been good and bad news, so now Netflix announces something new the platform had entered a spiral of price hikes, new rates with advertising, and restrictions on the use of shared passwords to improve their profits, but now has taken an opposite decision. As reported by Ampere Analysis, the company has lowered the price of its tariffs in more than a hundred countries. is that it has lowered its prices in more than 100 countries in recent days and it is hard to wonder why it chose these places and left others.

What is the cost reduction like?

This cost reduction is not uniform in all areas, and the lower rate has been a major contributor. For example, the average rate in Thailand is now 39% cheaper. Kenya is faring well, with basic rates low by 57%, the standard by 36%, premium by 24%, and mobile by 33%. The latter is only available in countries that do not have access to high-speed connections. Discounts generally range from 25% to 60%.

Netflix confirmed the sale.

Interestingly, the cut comes just weeks after Netflix told investors that it sees its service as unsustainable and that, as a result, it makes no sense to lower subscription prices. Netflix shares fell 4% after the announcement. Interestingly, while Netflix has been cutting prices, other services such as Paramount+, Disney+ and Apple+ have been increasing the price of their subscriptions in recent months.

Although Netflix already has more than 190 countries, the truth is that the company’s revenues have declined, although its executives predict that they will close the year with a good cash flow. Many wonder why Netflix has lowered the price in almost 100 countries around the world, but none of them, Spain, or the USA, have decided to keep it. Due to market conditions and new services like Disney+ and HBO Max entering new emerging markets, Netflix has decided to lower the prices of its programs in some areas, but not yours.

“We are always looking for new ways to improve our members’ experience. We can confirm that we are improving our data plans in other countries,” a company spokesperson told IndieWire. According to Ampere Analysis, the cut is around 5% of the current enrollment base and about 10 million. Vietnam, Malaysia, the Philippines, Pakistan, Nigeria, and Egypt are other areas benefiting. The measure reaches Bolivia, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, and Venezuela in Latin America.

The measure seems to be aimed at fostering the platform’s growth in markets where its penetration is still low. On the other hand, in other important markets such as the United States, Canada, and Spain, the platform has opted for a different strategy: attacking shared accounts and advertising programs for those willing to pay less. “While this move may affect ARPU (average revenue per user) in emerging markets, it may also increase subscriptions among non-subscribers,” Ampère said.

Which countries are eligible for this discount?

According to Ampere Analysis, it is estimated that around 10 million Netflix users will benefit from the price reduction, which is subject to each local currency but is generally between 20% and 60%. In Latin America, Netflix reduced prices in Ecuador, Venezuela and Nicaragua, where the price of several packages was dramatically reduced, in some almost half the previous cost.

Afghanistan, Albania, Algeria, Angola, Bangladesh, Belize, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, British Indian Ocean Territory, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo – Brazzaville, Congo – Kinshasa, Ivory Coast, Croatia, Cuba, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Ethiopia, Fiji, Gabon, Gambia, Ghana, Grenada, Guatemala, Guinea-Bissau, Guyana, Haiti, Honduras, Indonesia, Iraq, Jamaica, Jordan, Kenya, Kiribati, Laos, Lebanon, Lesotho, Liberia, Libya, Macedonia, Philippines, Slovenia, Madagascar, Malawi, Malaysia, Mali, Mauritania, Mauritius, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (Burma), Namibia, Christmas Island, Nepal, Nicaragua, Niger, Palestine, Panama, Papua New Guinea, Paraguay, Pitcairn Islands, Rwanda, Romania, Solomon Islands, Samoa, Sao Tome and Principe, Senegal, Serbia, Seychelles, Sierra Leone, Somalia, Sudan, South Sudan, Sri Lanka, St. Barthelemy, St. Helena, St. Lucia, St. Martin, St. Vincent and the Grenadines, Suriname, Swaziland, Thailand, Tanzania, East Timor, Togo, Tonga, Tunisia, Tuvalu, Uganda, Vanuatu, Venezuela, Vietnam, Wallis and Futuna, Yemen, Djibouti, Zambia and Zimbabwe.

Netflix has reduced prices in countries and regions in Asia, Latin America, Eastern Europe, the Middle East, and Africa, but, for example, has not reduced prices in North America or Western Europe, and this is because Netflix is limited.

Which countries do not have a discount?

Unfortunately, Colombia is not included in this list of countries and nothing indicates that there are plans to reduce subscription costs in the immediate future. The discount, so far, will not be applied in Argentina. Without giving details, the headquarters of the streaming platform clarified that the prices of the plans are specific to each country, in addition to Spain.”We are always exploring ways to improve our users’ experience. We can confirm that we are updating the prices of our plans in certain countries,” said the company’s spokesperson. In 2022, Netflix added about 7.6 million subscribers in the fourth quarter, after losing users in the first half of the year.