Now it is possible to perform Remarketing on Facebook

What is remarketing?

Remarketing is an online marketing technique that allows you to retarget tailored or personalized ads to users who have already interacted with your website in the past, to achieve a better return on investment (ROI) for your advertising campaigns.

The main advantage of remarketing is that it allows you to target those users who, at a certain time, have visited an online bazaar or any other website without impressing to kill the consumer trial or conversion. In other words, it is the technique that allows you to keep reaching users who have not converted on the first visit (approximately 98-99%, in all cases). In this way, it is possible to cache and turn to martyr the possible customer of the product or task for which, in some way, he/she has been sighted at a certain moment.

Maturity shows that remarketing is a very happy option to reach potential customers who have shown interest in your signal through an accessible and direct dialectic: repeatedly reminding them that the product/task you are offering can be of value to them.

What are the benefits?

1. Achieve greater profitability

It doesn’t matter how precise our advertising is, the images we use, or our bidding process. If we target the audience too much to perform, we will not be successful. With remarketing you reach people who already know you, so they can complete the targeted action of your campaigns:

buy a product, download content, etc. In fact, it is estimated that Facebook display ads get 3 times more engagement than traditional ads.

2. Create more relevant ads

For example, if a customer abandons the cart, we can show them an ad with discounts on the remaining products to convince them.

3. Impact audiences from other channels

Information about our potential customers that we have collected in our CRM, we can aggregate and create custom audiences to reach them on Facebook with our ads.

What do you need to do remarketing on Facebook?

Create a Facebook profile

It is very important to have a business page. You cannot do anything on Facebook ads without it, as all ads must be linked for this you need to have a Facebook profile as you want to perform remarketing on Facebook.

Create an ad manager

For you to organize and manage your campaigns from one place, you will need to create a Business Manager account by following these steps:

1. Login to facebook.
2. Click on the “Create account” button in the top right corner.
3. Then, you will need to enter your name and confirm your identity through the login credentials of your personal Facebook profile.
4. Finally, you must fill in the necessary information to create your account.

Install the pixel on the web

To install a Meta pixel, you will need to perform the following steps:

1. Go to the event manager.
2. Click on the Data Sources icon on the left side of the page.
3. Select the pixel you want to configure.
4. Click Continue pixel configuration.
5. Select Target Pixel and click Connect.

Having a custom audience

The next step is to determine which people you want to reach with your remarketing campaign. You can create custom audiences from a list of your leads, or from the Facebook pixel data, and choose the rules that will trigger your remarketing campaigns based on the pages visited. In total, you can combine inclusive and exclusive rules to have a total of 5 rule sections.