How to use Instagram tools for social media marketing
July 9, 2020
In addition to being one of the most popular, Instagram is the most powerful platform for social media marketing. The audience is attracted to the specific and specialized content it provides, as well as the way the information is presented. The growth of this social network has been incredible and currently has millions of users. That is why Instagram tools focused on digital marketing have been developed.
Thanks to its wide receptivity, companies, entrepreneurs and brands have used it for years as a means of digital marketing. Giving Instagram great power as a promotion platform.
If you want to use this social network as a means to advertise your products or services, you must know the best Instagram tools for marketing on social networks. This set of instruments will allow you to optimize your publications and captivate a larger audience.
The best Instagram tools for social media marketing
These are the tools that you can use to improve your publications on the social network.
Auto Hash helps you find the most beneficial hashtags for your company. It has a visual program that recommends hashtags, just by viewing your images.
Using it is very simple, you just have to open the app and add the photo for which you want to have hashtags. The application scans the image, analyzes all its characteristics and lists the most suitable hashtags.
Also, if you turn on your GPS you can get hashtags based on the location of your photo.
Buffer Publish gives you the opportunity to schedule Instagram posts.
You only have to include the content, photos or videos in the publication queue, and the tool will take care of publishing them on the indicated date. In this way you can focus your efforts on other activities.
Canva is ideal for improving your visual content. The tool provides you with designs, extra elements, a wide gallery of photographs and various image editing functions.
You can edit your photos to take them to another level before publishing them.
This is another tool that helps you with the selection of the best hashtags for your content. Keep in mind that these elements can help you expand your reach on Instagram, hence the importance of using the right ones.
With Hashtagify you can visualize the level of popularity of an hashtags on Instagram, its correlations and trends.
To improve the customer experience you can use Have2Have.It.
This tool will take users to a special page, where they can purchase your product. The link featuring Have2Have.It. It is similar to your Instagram feed, just by touching an image your followers will be able to find your products.
It is ideal to increase your conversions.
Designed to manage the scheduled publication of your content on the social network.
It has an easy-to-use visual calendar, in which you can schedule your publications in no time. With just drag and drop you can create an attractive feed, and program all your Instagram content.
Later allows you to sync videos and photos from your cell phone, Google Drive, Dropbox, or your work desk. If you have more than one Instagram account, you can create a content gallery for each one.
Milanote is a tool for organizing creative projects into beautiful visual boards.
By design, it feels a lot like working on the wall in a creative studio – visual, tactile and sometimes a bit messy – Milanote is a great fit for designers who work in teams remotely.
With this tool you can easily and effectively organize your marketing campaigns with your team before posting them on Instagram.
Its main characteristics are:
- Write notes & to-do lists, upload images & files and save things you find on the web.
- Organize visually using the flexible drag and drop interface.
- Boards by default are a private place to think, but with a single click you can create a shared workspace for collaboration with your team.
- Milanote is filled with hundreds of built-in templates to help you get started with a variety of different projects, from creating a mood board to writing that perfect creative brief.
With Unbox Social you can validate if your publications are being effective or not. In this way you can modify your strategy according to what you detect with the help of this tool.
Through a comprehensive dashboard the tool gives you information about your reach, engagement and audience metrics. You can view metrics about your videos, Instagram Stories, standard posts, etc.
You can see the numbers for a given period, a month, a week, etc.
Additionally, you can view relevant information about your competition and compare your performance with theirs.
To create gifts, contests or landing pages, you can use Shortstack.
It is a tool that allows you to add interactive, attractive and entertaining elements to raffles or contests, in just a few minutes. It is a very practical and easy to use working instrument.
Keep in mind that raffles and contests are very attractive to the audience, and generate high participation and a possible increase in your audience.
Shortstack offers you 100 tickets for free.
Social Rank gives you the ability to painstakingly track your followers. It also allows you to order and classify the information of your audience, to design more effective campaigns.
To classify your audience you can use the filters offered by the tool. You can filter by keywords, hashtags or the bio. By obtaining a list of your audience, you can create more specific lists and export the information to a PDF file.
In this way you can organize your followers according to their level of influence, their commitment as a follower of your account, their frequency of participation, etc. This data will allow you to better understand the behavior of your audience, and design a strategy based on such data.
What your followers publish about your products or brands is highly valuable content. This adds credibility to your business, as well as solidity within the digital world. This is why posting content generated by your followers is so valuable. In this way you demonstrate that your products are used, and that customers take part of their time to write and share about your brand.
With Tagboard you will be able to find, in a matter of seconds, all the content that users have written about your brand or business. The tool performs a deep search on all social networks, to detect content related to your venture. Tagboard searches and locates the hashtags related to your company, immediately after they are published.
Using these tools you can improve various aspects of your social media marketing strategy, to obtain better benefits through Instagram.
Analyze each tool, what it does and how it can benefit you. Optimize your posts on Instagram and increase your number of followers.